{"title": "The Pattern: Rising index", "licence": "Free to use with credit to The Pattern (thepattern.media).", "page": "https://thepattern.media/rising/", "csv": "https://thepattern.media/data/rising.csv", "measure": "Episodes a name came up in each month, counted the same way as on its name page. A name is rising when it came up in at least two episodes this month and in more episodes than last month, ranked by the size of the gain.", "built": "2026-11-05", "columns": ["month", "complete", "name", "slug", "episodes_this_month", "episodes_last_month", "change", "rank"], "rows": [{"month": "2026-02", "complete": "yes", "name": "Google", "slug": "google", "episodes_this_month": 4, "episodes_last_month": 0, "change": 4, "rank": ""}, {"month": "2026-02", "complete": "yes", "name": "Netflix", "slug": "netflix", "episodes_this_month": 3, "episodes_last_month": 0, "change": 3, "rank": ""}, {"month": "2026-02", "complete": "yes", "name": "OpenAI", "slug": "openai", "episodes_this_month": 3, "episodes_last_month": 0, "change": 3, "rank": ""}, {"month": "2026-02", "complete": "yes", "name": "Anthropic", "slug": "anthropic", "episodes_this_month": 2, "episodes_last_month": 0, "change": 2, "rank": ""}, {"month": "2026-02", "complete": "yes", "name": "Apple", "slug": "apple", "episodes_this_month": 2, "episodes_last_month": 0, "change": 2, "rank": ""}, {"month": "2026-02", "complete": "yes", "name": "Demna", "slug": "demna", "episodes_this_month": 2, "episodes_last_month": 0, "change": 2, "rank": ""}, {"month": "2026-02", "complete": "yes", "name": "Fendi", "slug": "fendi", "episodes_this_month": 2, "episodes_last_month": 0, "change": 2, "rank": ""}, {"month": "2026-02", "complete": "yes", "name": "Gucci", "slug": "gucci", "episodes_this_month": 2, "episodes_last_month": 0, "change": 2, "rank": ""}, {"month": "2026-02", "complete": "yes", "name": "Maria Grazia Chiuri", "slug": "maria-grazia-chiuri", "episodes_this_month": 2, "episodes_last_month": 0, "change": 2, "rank": ""}, {"month": "2026-02", "complete": "yes", "name": "Paramount", "slug": "paramount", "episodes_this_month": 2, "episodes_last_month": 0, "change": 2, "rank": ""}, {"month": "2026-02", "complete": "yes", "name": "Pentagon", "slug": "pentagon", "episodes_this_month": 2, "episodes_last_month": 0, "change": 2, "rank": ""}, {"month": "2026-02", "complete": "yes", "name": "Prada", "slug": "prada", "episodes_this_month": 2, "episodes_last_month": 0, "change": 2, "rank": ""}, {"month": "2026-02", "complete": "yes", "name": "Warner Bros. Discovery", "slug": "warner-bros-discovery", "episodes_this_month": 2, "episodes_last_month": 0, "change": 2, "rank": ""}, {"month": "2026-02", "complete": "yes", "name": "Amazon", "slug": "amazon", "episodes_this_month": 1, "episodes_last_month": 0, "change": 1, "rank": ""}, {"month": "2026-02", "complete": "yes", "name": "Dior", "slug": "dior", "episodes_this_month": 1, "episodes_last_month": 0, "change": 1, "rank": ""}, {"month": "2026-02", "complete": "yes", "name": "Gemini", "slug": "gemini", "episodes_this_month": 1, "episodes_last_month": 0, "change": 1, "rank": ""}, {"month": "2026-02", "complete": "yes", "name": "HBO", "slug": "hbo", "episodes_this_month": 1, "episodes_last_month": 0, "change": 1, "rank": ""}, {"month": "2026-02", "complete": "yes", "name": "Instagram", "slug": "instagram", "episodes_this_month": 1, "episodes_last_month": 0, "change": 1, "rank": ""}, {"month": "2026-02", "complete": "yes", "name": "Meta", "slug": "meta", "episodes_this_month": 1, "episodes_last_month": 0, "change": 1, "rank": ""}, {"month": "2026-02", "complete": "yes", "name": "Microsoft", "slug": "microsoft", "episodes_this_month": 1, "episodes_last_month": 0, "change": 1, "rank": ""}, {"month": "2026-02", "complete": "yes", "name": "Samsung", "slug": "samsung", "episodes_this_month": 1, "episodes_last_month": 0, "change": 1, "rank": ""}, {"month": "2026-02", "complete": "yes", "name": "Siri", "slug": "siri", "episodes_this_month": 1, "episodes_last_month": 0, "change": 1, "rank": ""}, {"month": "2026-02", "complete": "yes", "name": "Spotify", "slug": "spotify", "episodes_this_month": 1, "episodes_last_month": 0, "change": 1, "rank": ""}, {"month": "2026-02", "complete": "yes", "name": "TikTok", "slug": "tiktok", "episodes_this_month": 1, "episodes_last_month": 0, "change": 1, "rank": ""}, {"month": "2026-02", "complete": "yes", "name": "Uber", "slug": "uber", "episodes_this_month": 1, "episodes_last_month": 0, "change": 1, "rank": ""}, {"month": "2026-02", "complete": "yes", "name": "Warby Parker", "slug": "warby-parker", "episodes_this_month": 1, "episodes_last_month": 0, "change": 1, "rank": ""}, {"month": "2026-03", "complete": "yes", "name": "Anthropic", "slug": "anthropic", "episodes_this_month": 12, "episodes_last_month": 2, "change": 10, "rank": 1}, {"month": "2026-03", "complete": "yes", "name": "Amazon", "slug": "amazon", "episodes_this_month": 10, "episodes_last_month": 1, "change": 9, "rank": 2}, {"month": "2026-03", "complete": "yes", "name": "Meta", "slug": "meta", "episodes_this_month": 10, "episodes_last_month": 1, "change": 9, "rank": 3}, {"month": "2026-03", "complete": "yes", "name": "Apple", "slug": "apple", "episodes_this_month": 10, "episodes_last_month": 2, "change": 8, "rank": 4}, {"month": "2026-03", "complete": "yes", "name": "LVMH", "slug": "lvmh", "episodes_this_month": 7, "episodes_last_month": 0, "change": 7, "rank": 5}, {"month": "2026-03", "complete": "yes", "name": "Sephora", "slug": "sephora", "episodes_this_month": 7, "episodes_last_month": 0, "change": 7, "rank": 6}, {"month": "2026-03", "complete": "yes", "name": "Zara", "slug": "zara", "episodes_this_month": 7, "episodes_last_month": 0, "change": 7, "rank": 7}, {"month": "2026-03", "complete": "yes", "name": "OpenAI", "slug": "openai", "episodes_this_month": 9, "episodes_last_month": 3, "change": 6, "rank": 8}, {"month": "2026-03", "complete": "yes", "name": "Pentagon", "slug": "pentagon", "episodes_this_month": 8, "episodes_last_month": 2, "change": 6, "rank": 9}, {"month": "2026-03", "complete": "yes", "name": "Kering", "slug": "kering", "episodes_this_month": 6, "episodes_last_month": 0, "change": 6, "rank": 10}, {"month": "2026-03", "complete": "yes", "name": "Google", "slug": "google", "episodes_this_month": 9, "episodes_last_month": 4, "change": 5, "rank": 11}, {"month": "2026-03", "complete": "yes", "name": "Claude", "slug": "claude", "episodes_this_month": 5, "episodes_last_month": 0, "change": 5, "rank": 12}, {"month": "2026-03", "complete": "yes", "name": "Estée Lauder", "slug": "estee-lauder", "episodes_this_month": 5, "episodes_last_month": 0, "change": 5, "rank": 13}, {"month": "2026-03", "complete": "yes", "name": "Nvidia", "slug": "nvidia", "episodes_this_month": 5, "episodes_last_month": 0, "change": 5, "rank": 14}, {"month": "2026-03", "complete": "yes", "name": "Charlotte Tilbury", "slug": "charlotte-tilbury", "episodes_this_month": 4, "episodes_last_month": 0, "change": 4, "rank": 15}, {"month": "2026-03", "complete": "yes", "name": "Disney", "slug": "disney", "episodes_this_month": 4, "episodes_last_month": 0, "change": 4, "rank": 16}, {"month": "2026-03", "complete": "yes", "name": "Dover Street Market", "slug": "dover-street-market", "episodes_this_month": 4, "episodes_last_month": 0, "change": 4, "rank": 17}, {"month": "2026-03", "complete": "yes", "name": "John Galliano", "slug": "john-galliano", "episodes_this_month": 4, "episodes_last_month": 0, "change": 4, "rank": 18}, {"month": "2026-03", "complete": "yes", "name": "Nike", "slug": "nike", "episodes_this_month": 4, "episodes_last_month": 0, "change": 4, "rank": 19}, {"month": "2026-03", "complete": "yes", "name": "Whoop", "slug": "whoop", "episodes_this_month": 4, "episodes_last_month": 0, "change": 4, "rank": 20}, {"month": "2026-03", "complete": "yes", "name": "YouTube", "slug": "youtube", "episodes_this_month": 4, "episodes_last_month": 0, "change": 4, "rank": 21}, {"month": "2026-03", "complete": "yes", "name": "Gucci", "slug": "gucci", "episodes_this_month": 5, "episodes_last_month": 2, "change": 3, "rank": 22}, {"month": "2026-03", "complete": "yes", "name": "Spotify", "slug": "spotify", "episodes_this_month": 4, "episodes_last_month": 1, "change": 3, "rank": 23}, {"month": "2026-03", "complete": "yes", "name": "TikTok", "slug": "tiktok", "episodes_this_month": 4, "episodes_last_month": 1, "change": 3, "rank": 24}, {"month": "2026-03", "complete": "yes", "name": "Anta", "slug": "anta", "episodes_this_month": 3, "episodes_last_month": 0, "change": 3, "rank": 25}, {"month": "2026-03", "complete": "yes", "name": "Asics", "slug": "asics", "episodes_this_month": 3, "episodes_last_month": 0, "change": 3, "rank": 26}, {"month": "2026-03", "complete": "yes", "name": "ChatGPT", "slug": "chatgpt", "episodes_this_month": 3, "episodes_last_month": 0, "change": 3, "rank": 27}, {"month": "2026-03", "complete": "yes", "name": "Jo Malone", "slug": "jo-malone", "episodes_this_month": 3, "episodes_last_month": 0, "change": 3, "rank": 28}, {"month": "2026-03", "complete": "yes", "name": "Prime Video", "slug": "prime-video", "episodes_this_month": 3, "episodes_last_month": 0, "change": 3, "rank": 29}, {"month": "2026-03", "complete": "yes", "name": "Reddit", "slug": "reddit", "episodes_this_month": 3, "episodes_last_month": 0, "change": 3, "rank": 30}, {"month": "2026-03", "complete": "yes", "name": "Samuel Ross", "slug": "samuel-ross", "episodes_this_month": 3, "episodes_last_month": 0, "change": 3, "rank": 31}, {"month": "2026-03", "complete": "yes", "name": "Sony", "slug": "sony", "episodes_this_month": 3, "episodes_last_month": 0, "change": 3, "rank": 32}, {"month": "2026-03", "complete": "yes", "name": "Starbucks", "slug": "starbucks", "episodes_this_month": 3, "episodes_last_month": 0, "change": 3, "rank": 33}, {"month": "2026-03", "complete": "yes", "name": "Netflix", "slug": "netflix", "episodes_this_month": 5, "episodes_last_month": 3, "change": 2, "rank": 34}, {"month": "2026-03", "complete": "yes", "name": "Paramount", "slug": "paramount", "episodes_this_month": 4, "episodes_last_month": 2, "change": 2, "rank": 35}, {"month": "2026-03", "complete": "yes", "name": "Dior", "slug": "dior", "episodes_this_month": 3, "episodes_last_month": 1, "change": 2, "rank": 36}, {"month": "2026-03", "complete": "yes", "name": "Gemini", "slug": "gemini", "episodes_this_month": 3, "episodes_last_month": 1, "change": 2, "rank": 37}, {"month": "2026-03", "complete": "yes", "name": "A$AP Rocky", "slug": "a-ap-rocky", "episodes_this_month": 2, "episodes_last_month": 0, "change": 2, "rank": 38}, {"month": "2026-03", "complete": "yes", "name": "Adobe", "slug": "adobe", "episodes_this_month": 2, "episodes_last_month": 0, "change": 2, "rank": 39}, {"month": "2026-03", "complete": "yes", "name": "AWS", "slug": "aws", "episodes_this_month": 2, "episodes_last_month": 0, "change": 2, "rank": 40}, {"month": "2026-03", "complete": "yes", "name": "Bottega Veneta", "slug": "bottega-veneta", "episodes_this_month": 2, "episodes_last_month": 0, "change": 2, "rank": 41}, {"month": "2026-03", "complete": "yes", "name": "Burberry", "slug": "burberry", "episodes_this_month": 2, "episodes_last_month": 0, "change": 2, "rank": 42}, {"month": "2026-03", "complete": "yes", "name": "Byredo", "slug": "byredo", "episodes_this_month": 2, "episodes_last_month": 0, "change": 2, "rank": 43}, {"month": "2026-03", "complete": "yes", "name": "ByteDance", "slug": "bytedance", "episodes_this_month": 2, "episodes_last_month": 0, "change": 2, "rank": 44}, {"month": "2026-03", "complete": "yes", "name": "Comme des Garçons", "slug": "comme-des-garcons", "episodes_this_month": 2, "episodes_last_month": 0, "change": 2, "rank": 45}, {"month": "2026-03", "complete": "yes", "name": "Courrèges", "slug": "courreges", "episodes_this_month": 2, "episodes_last_month": 0, "change": 2, "rank": 46}, {"month": "2026-03", "complete": "yes", "name": "Dia Art Foundation", "slug": "dia-art-foundation", "episodes_this_month": 2, "episodes_last_month": 0, "change": 2, "rank": 47}, {"month": "2026-03", "complete": "yes", "name": "Formafantasma", "slug": "formafantasma", "episodes_this_month": 2, "episodes_last_month": 0, "change": 2, "rank": 48}, {"month": "2026-03", "complete": "yes", "name": "H&M", "slug": "h-m", "episodes_this_month": 2, "episodes_last_month": 0, "change": 2, "rank": 49}, {"month": "2026-03", "complete": "yes", "name": "Kalshi", "slug": "kalshi", "episodes_this_month": 2, "episodes_last_month": 0, "change": 2, "rank": 50}, {"month": "2026-03", "complete": "yes", "name": "L'Oréal", "slug": "l-oreal", "episodes_this_month": 2, "episodes_last_month": 0, "change": 2, "rank": 51}, {"month": "2026-03", "complete": "yes", "name": "Letterboxd", "slug": "letterboxd", "episodes_this_month": 2, "episodes_last_month": 0, "change": 2, "rank": 52}, {"month": "2026-03", "complete": "yes", "name": "Off-White", "slug": "off-white", "episodes_this_month": 2, "episodes_last_month": 0, "change": 2, "rank": 53}, {"month": "2026-03", "complete": "yes", "name": "PlayStation", "slug": "playstation", "episodes_this_month": 2, "episodes_last_month": 0, "change": 2, "rank": 54}, {"month": "2026-03", "complete": "yes", "name": "Puig", "slug": "puig", "episodes_this_month": 2, "episodes_last_month": 0, "change": 2, "rank": 55}, {"month": "2026-03", "complete": "yes", "name": "Richemont", "slug": "richemont", "episodes_this_month": 2, "episodes_last_month": 0, "change": 2, "rank": 56}, {"month": "2026-03", "complete": "yes", "name": "Rolex", "slug": "rolex", "episodes_this_month": 2, "episodes_last_month": 0, "change": 2, "rank": 57}, {"month": "2026-03", "complete": "yes", "name": "Shein", "slug": "shein", "episodes_this_month": 2, "episodes_last_month": 0, "change": 2, "rank": 58}, {"month": "2026-03", "complete": "yes", "name": "SpaceX", "slug": "spacex", "episodes_this_month": 2, "episodes_last_month": 0, "change": 2, "rank": 59}, {"month": "2026-03", "complete": "yes", "name": "StockX", "slug": "stockx", "episodes_this_month": 2, "episodes_last_month": 0, "change": 2, "rank": 60}, {"month": "2026-03", "complete": "yes", "name": "Tesla", "slug": "tesla", "episodes_this_month": 2, "episodes_last_month": 0, "change": 2, "rank": 61}, {"month": "2026-03", "complete": "yes", "name": "The Devil Wears Prada", "slug": "the-devil-wears-prada", "episodes_this_month": 2, "episodes_last_month": 0, "change": 2, "rank": 62}, {"month": "2026-03", "complete": "yes", "name": "Urban Revivo", "slug": "urban-revivo", "episodes_this_month": 2, "episodes_last_month": 0, "change": 2, "rank": 63}, {"month": "2026-03", "complete": "yes", "name": "Valentino", "slug": "valentino", "episodes_this_month": 2, "episodes_last_month": 0, "change": 2, "rank": 64}, {"month": "2026-03", "complete": "yes", "name": "Instagram", "slug": "instagram", "episodes_this_month": 2, "episodes_last_month": 1, "change": 1, "rank": 65}, {"month": "2026-03", "complete": "yes", "name": "Microsoft", "slug": "microsoft", "episodes_this_month": 2, "episodes_last_month": 1, "change": 1, "rank": 66}, {"month": "2026-03", "complete": "yes", "name": "A24", "slug": "a24", "episodes_this_month": 1, "episodes_last_month": 0, "change": 1, "rank": ""}, {"month": "2026-03", "complete": "yes", "name": "Adidas", "slug": "adidas", "episodes_this_month": 1, "episodes_last_month": 0, "change": 1, "rank": ""}, {"month": "2026-03", "complete": "yes", "name": "Alexander McQueen", "slug": "alexander-mcqueen", "episodes_this_month": 1, "episodes_last_month": 0, "change": 1, "rank": ""}, {"month": "2026-03", "complete": "yes", "name": "Balenciaga", "slug": "balenciaga", "episodes_this_month": 1, "episodes_last_month": 0, "change": 1, "rank": ""}, {"month": "2026-03", "complete": "yes", "name": "BYD", "slug": "byd", "episodes_this_month": 1, "episodes_last_month": 0, "change": 1, "rank": ""}, {"month": "2026-03", "complete": "yes", "name": "Celine", "slug": "celine", "episodes_this_month": 1, "episodes_last_month": 0, "change": 1, "rank": ""}, {"month": "2026-03", "complete": "yes", "name": "Chanel", "slug": "chanel", "episodes_this_month": 1, "episodes_last_month": 0, "change": 1, "rank": ""}, {"month": "2026-03", "complete": "yes", "name": "Demna", "slug": "demna", "episodes_this_month": 1, "episodes_last_month": 2, "change": -1, "rank": ""}, {"month": "2026-03", "complete": "yes", "name": "Dolce & Gabbana", "slug": "dolce-gabbana", "episodes_this_month": 1, "episodes_last_month": 0, "change": 1, "rank": ""}, {"month": "2026-03", "complete": "yes", "name": "Facebook", "slug": "facebook", "episodes_this_month": 1, "episodes_last_month": 0, "change": 1, "rank": ""}, {"month": "2026-03", "complete": "yes", "name": "Fendi", "slug": "fendi", "episodes_this_month": 1, "episodes_last_month": 2, "change": -1, "rank": ""}, {"month": "2026-03", "complete": "yes", "name": "Figma", "slug": "figma", "episodes_this_month": 1, "episodes_last_month": 0, "change": 1, "rank": ""}, {"month": "2026-03", "complete": "yes", "name": "Givenchy", "slug": "givenchy", "episodes_this_month": 1, "episodes_last_month": 0, "change": 1, "rank": ""}, {"month": "2026-03", "complete": "yes", "name": "Google DeepMind", "slug": "google-deepmind", "episodes_this_month": 1, "episodes_last_month": 0, "change": 1, "rank": ""}, {"month": "2026-03", "complete": "yes", "name": "HBO Max", "slug": "hbo-max", "episodes_this_month": 1, "episodes_last_month": 0, "change": 1, "rank": ""}, {"month": "2026-03", "complete": "yes", "name": "Hermès", "slug": "hermes", "episodes_this_month": 1, "episodes_last_month": 0, "change": 1, "rank": ""}, {"month": "2026-03", "complete": "yes", "name": "LEGO", "slug": "lego", "episodes_this_month": 1, "episodes_last_month": 0, "change": 1, "rank": ""}, {"month": "2026-03", "complete": "yes", "name": "Loewe", "slug": "loewe", "episodes_this_month": 1, "episodes_last_month": 0, "change": 1, "rank": ""}, {"month": "2026-03", "complete": "yes", "name": "Lululemon", "slug": "lululemon", "episodes_this_month": 1, "episodes_last_month": 0, "change": 1, "rank": ""}, {"month": "2026-03", "complete": "yes", "name": "Macy's", "slug": "macy-s", "episodes_this_month": 1, "episodes_last_month": 0, "change": 1, "rank": ""}, {"month": "2026-03", "complete": "yes", "name": "Maison Margiela", "slug": "maison-margiela", "episodes_this_month": 1, "episodes_last_month": 0, "change": 1, "rank": ""}, {"month": "2026-03", "complete": "yes", "name": "Maria 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