Italy's competition authority has opened investigations into LVMH's Sephora and Benefit for marketing adult cosmetics to children. This isn't just about makeup. After Meta and Google lost their landmark addiction trial days ago, states are realising that regulating children's exposure is the fastest way to rein in corporate behaviour. Beauty brands make easier targets than social platforms, they're smaller, more visible, and parents understand lipstick faster than algorithms.
Today's through line is the end of invisible infrastructure. Italy makes marketing practices visible by prosecuting them.
AWS data centres become visible when drones strike them. Grace Ladoja becomes visible after years shaping Nike anonymously. Every system that relied on operating below public attention is being forced into the open, either by regulation, conflict, or cultural demand for credit.
For people who’d rather be early and wrong than late and safe.