The Pattern

Brand Index

Every brand we track, scored and ranked. Click headers to sort.

Heat = mentions x recency. Higher = more relevant right now.

# Brand Mentions Trend Avg Pulse Category Heat ▼ First Seen
1 Google 24 74.8 Tech 21.8 2026-02-25
2 OpenAI 24 74.7 Tech 21.8 2026-02-26
3 Vogue 23 74.4 Fashion 17.7 2026-02-25
4 Meta 18 73.0 Tech 16.4 2026-02-26
5 Amazon 18 74.2 Tech 16.4 2026-02-27
6 Nvidia 17 74.5 Tech 15.5 2026-02-27
7 Anthropic 19 74.6 Tech 14.6 2026-02-26
8 Netflix 15 74.1 Music 12.5 2026-02-26
9 Apple 18 74.8 Tech 11.2 2026-02-26
10 Nike 9 72.4 Tech 8.2 2026-03-06
11 YouTube 9 72.4 Tech 8.2 2026-03-06
12 TechCrunch 13 76.2 8.1 2026-02-26
13 Business of Fashion 12 75.8 8.0 2026-02-25
14 Gemini 12 73.8 Tech 7.5 2026-02-25
15 TikTok 8 75.1 Brand 7.3 2026-02-27
16 LVMH 8 71.0 Fashion 7.3 2026-03-06
17 Claude 8 72.5 Tech 6.7 2026-03-07
18 Whoop 7 72.6 Tech 6.4 2026-03-04
19 Kering 7 72.3 Fashion 6.4 2026-03-06
20 Gucci 9 75.6 Fashion 6.0 2026-02-27
21 Sony 9 72.4 Music 6.0 2026-03-04
22 Zara 9 73.3 Fashion 6.0 2026-03-13
23 Hypebeast 9 74.6 5.6 2026-02-25
24 Uber 6 74.3 5.5 2026-02-25
25 Sephora 7 72.3 Brand 5.4 2026-03-11
26 Disney 8 72.0 Music 5.3 2026-03-04
27 Bloomberg 8 72.9 5.0 2026-03-01
28 Chanel 9 72.1 Design 5.0 2026-03-01
29 Pentagon 11 75.1 Tech 4.6 2026-02-27
30 AWS 6 77.5 Tech 4.6 2026-02-27
31 Microsoft 10 75.5 Tech 4.5 2026-02-27
32 The Verge 7 76.6 4.4 2026-02-25
33 Samsung 6 78.2 4.3 2026-02-26
34 ChatGPT 9 73.2 Tech 4.3 2026-02-27
35 Prada 8 77.2 4.0 2026-02-26
36 Spotify 6 71.3 Brand 3.8 2026-02-25
37 Estée Lauder 6 74.3 Fashion 3.8 2026-03-13
38 SoftBank 4 77.2 3.6 2026-02-27
39 Instagram 4 74.8 Brand 3.6 2026-02-27
40 Perplexity 4 73.0 Tech 3.6 2026-03-04
41 HBO Max 5 75.2 Tech 3.3 2026-03-02
42 Amazon Web Services 4 72.0 3.3 2026-03-06
43 Loewe 5 72.8 3.3 2026-03-08
44 Wallpaper 6 77.3 3.0 2026-02-26
45 Dior 7 74.3 Fashion 2.8 2026-02-26
46 Paramount 7 75.1 Music 2.7 2026-02-26
47 Bottega Veneta 4 72.8 2.7 2026-03-01
48 Anta 3 71.3 Fashion 2.7 2026-03-24
49 Richemont 3 69.3 Fashion 2.7 2026-03-27
50 Engadget 6 77.3 2.5 2026-02-26