The Pattern

Brand Index

Every brand we track, scored and ranked. Click headers to sort.

Heat = mentions x recency. Higher = more relevant right now.

# Brand Mentions Trend Avg Pulse Category Heat ▼ First Seen
1 OpenAI 90 72.6 Tech 69.2 2026-02-26
2 Meta 78 71.9 Tech 60.0 2026-02-26
3 Anthropic 82 72.8 Tech 51.2 2026-02-26
4 Google 66 73.2 Tech 50.8 2026-02-25
5 Apple 51 73.4 Tech 46.4 2026-02-26
6 Nike 63 71.9 Brand 45.0 2026-03-06
7 Nvidia 53 72.8 Tech 40.8 2026-02-27
8 Netflix 45 73.4 Music 34.6 2026-02-26
9 TikTok 31 72.4 Brand 28.2 2026-02-27
10 Vogue 34 73.8 Music 26.2 2026-02-25
11 Microsoft 33 72.8 Tech 25.4 2026-02-27
12 Chanel 36 72.5 Fashion 22.5 2026-03-01
13 Gucci 48 72.8 Fashion 21.8 2026-02-27
14 Prada 33 73.6 Fashion 19.4 2026-02-26
15 Instagram 20 72.4 Tech 18.2 2026-02-27
16 Disney 25 72.4 Music 17.9 2026-03-04
17 Zara 24 72.0 Fashion 17.1 2026-03-13
18 New Balance 22 71.2 Fashion 16.9 2026-03-11
19 Spotify 26 72.4 Music 15.3 2026-02-25
20 Dior 30 72.9 Fashion 14.3 2026-02-26
21 Sephora 28 72.5 Brand 14.0 2026-03-11
22 ChatGPT 18 72.3 Tech 13.8 2026-02-27
23 adidas 18 70.8 Fashion 12.9 2026-04-08
24 YouTube 27 71.4 Tech 11.2 2026-03-06
25 Balenciaga 16 71.6 Fashion 10.7 2026-03-09
26 Claude 21 72.1 Tech 10.5 2026-03-07
27 HBO Max 11 73.3 Music 10.0 2026-03-02
28 Miu Miu 15 72.5 Fashion 10.0 2026-03-06
29 Adidas 22 72.6 Brand 9.6 2026-03-04
30 Hermès 19 71.1 Art 8.6 2026-03-09
31 Amazon 46 73.0 Tech 8.4 2026-02-27
32 Louis Vuitton 29 72.6 Fashion 8.3 2026-03-11
33 Paramount 17 73.9 Music 8.1 2026-02-26
34 Bottega Veneta 18 71.9 Art 7.5 2026-03-01
35 L'Oréal 15 72.9 Fashion 7.5 2026-03-18
36 Hypebeast 22 73.2 Music 7.3 2026-02-25
37 Burberry 16 71.7 Culture 7.3 2026-03-28
38 Gap 10 72.4 Fashion 7.1 2026-04-17
39 Wallpaper 9 76.4 — 6.9 2026-02-26
40 Kering 35 71.9 Fashion 6.4 2026-03-06
41 Sony 18 72.2 Tech 5.8 2026-03-04
42 Stone Island 12 73.2 Fashion 5.7 2026-03-21
43 DeepMind 6 71.3 — 5.5 2026-02-26
44 Calvin Klein 6 73.5 Music 5.5 2026-04-02
45 SKIMS 7 71.7 — 5.0 2026-05-07
46 LVMH 39 71.3 Fashion 4.8 2026-03-06
47 H&M 16 73.0 Fashion 4.8 2026-03-23
48 Comme des Garçons 8 72.0 Art 4.7 2026-03-09
49 ByteDance 6 71.5 Tech 4.6 2026-03-14
50 Maison Margiela 14 71.6 Music 4.4 2026-03-12