The Pattern

Brand Index

Every brand we track, scored and ranked. Click headers to sort.

Heat = mentions x recency. Higher = more relevant right now.

# Brand Mentions Trend Avg Pulse Category Heat ▼ First Seen
1 OpenAI 57 73.2 Tech 51.8 2026-02-26
2 Meta 54 72.4 Tech 49.1 2026-02-26
3 Anthropic 53 73.3 Tech 48.2 2026-02-26
4 Nike 43 72.0 Brand 39.1 2026-03-06
5 Google 50 73.5 Tech 38.5 2026-02-25
6 Apple 35 73.8 Tech 31.8 2026-02-26
7 Netflix 31 73.6 Music 28.2 2026-02-26
8 Chanel 30 72.3 Fashion 27.3 2026-03-01
9 Amazon 38 73.5 Brand 23.8 2026-02-27
10 Nvidia 30 73.6 Tech 23.1 2026-02-27
11 Microsoft 23 73.2 Tech 20.9 2026-02-27
12 Louis Vuitton 24 72.9 Fashion 18.5 2026-03-11
13 LVMH 34 71.4 Fashion 17.0 2026-03-06
14 Dior 22 73.0 Fashion 15.7 2026-02-26
15 Instagram 14 72.5 Tech 12.7 2026-02-27
16 Balenciaga 14 71.6 Art 12.7 2026-03-09
17 Hypebeast 15 73.7 Music 12.5 2026-02-25
18 Adidas 18 72.9 Brand 12.0 2026-03-04
19 Gucci 36 73.2 Fashion 11.2 2026-02-27
20 YouTube 18 71.7 Tech 11.2 2026-03-06
21 Paramount 11 74.5 Music 10.0 2026-02-26
22 Disney 16 72.3 Music 10.0 2026-03-04
23 Prada 22 73.9 Fashion 9.6 2026-02-26
24 Spotify 17 72.5 Music 9.4 2026-02-25
25 H&M 12 73.0 Fashion 9.2 2026-03-23
26 Vogue 29 73.9 Music 8.3 2026-02-25
27 Claude 18 71.9 Tech 8.2 2026-03-07
28 Samsung 16 74.8 8.0 2026-02-26
29 Givenchy 10 73.5 Fashion 7.7 2026-03-08
30 Facebook 7 70.9 6.4 2026-03-06
31 Business of Fashion 25 73.8 6.2 2026-02-25
32 Kering 31 71.8 Brand 6.2 2026-03-06
33 TikTok 21 73.0 Brand 6.0 2026-02-27
34 Uber 10 72.4 Tech 5.9 2026-02-25
35 Sephora 16 72.4 Brand 5.9 2026-03-11
36 Uniqlo 7 71.3 Brand 5.4 2026-03-05
37 Celine 7 71.9 Fashion 5.4 2026-03-09
38 adidas 12 70.1 Fashion 5.2 2026-04-08
39 Wallpaper 8 76.8 5.0 2026-02-26
40 Saint Laurent 12 72.0 Brand 5.0 2026-03-27
41 Xbox 5 76.2 Brand 4.5 2026-02-27
42 Schiaparelli 5 74.4 Art 4.5 2026-07-07
43 Formafantasma 5 72.8 Design 3.8 2026-03-04
44 ChatGPT 14 72.1 Tech 3.7 2026-02-27
45 Zara 17 72.3 Fashion 3.6 2026-03-13
46 Letterboxd 4 75.5 Fashion 3.6 2026-03-17
47 Rick Owens 6 73.7 Design 3.3 2026-03-06
48 Swatch 9 72.0 Fashion 3.3 2026-04-09
49 Maison Margiela 13 71.6 Music 3.1 2026-03-12
50 Hermès 16 70.9 Design 3.0 2026-03-09