The Pattern

Brand Index

Every brand we track, scored and ranked. Click headers to sort.

Heat = mentions x recency. Higher = more relevant right now.

# Brand Mentions Trend Avg Pulse Category Heat ▼ First Seen
1 Anthropic 42 73.2 Tech 32.3 2026-02-26
2 Amazon 34 73.4 Brand 30.9 2026-02-27
3 Meta 39 71.9 Tech 30.0 2026-02-26
4 OpenAI 47 73.0 Tech 29.4 2026-02-26
5 Kering 31 71.8 Brand 25.8 2026-03-06
6 Google 46 73.5 Tech 25.6 2026-02-25
7 Gucci 34 73.4 Fashion 24.3 2026-02-27
8 Apple 28 73.9 Tech 23.3 2026-02-26
9 Nvidia 25 74.0 Tech 20.8 2026-02-27
10 Business of Fashion 23 74.0 17.7 2026-02-25
11 Vogue 28 74.0 Music 14.7 2026-02-25
12 TikTok 16 73.5 Brand 14.5 2026-02-27
13 Nike 29 71.7 Brand 14.5 2026-03-06
14 Zara 16 72.2 Fashion 14.5 2026-03-13
15 Prada 17 74.2 Fashion 14.2 2026-02-26
16 Chanel 22 71.8 Fashion 13.8 2026-03-01
17 Dior 18 72.6 Fashion 12.9 2026-02-26
18 Hypebeast 13 73.8 Music 11.8 2026-02-25
19 Bottega Veneta 12 72.0 Music 10.9 2026-03-01
20 Maison Margiela 12 71.4 Music 10.9 2026-03-12
21 Louis Vuitton 13 72.2 Design 10.8 2026-03-11
22 Spotify 16 72.4 Music 10.7 2026-02-25
23 LVMH 29 71.1 Fashion 10.7 2026-03-06
24 Hermès 16 70.9 Design 10.0 2026-03-09
25 ChatGPT 13 72.2 Tech 9.3 2026-02-27
26 Disney 14 71.9 Music 9.3 2026-03-04
27 Microsoft 22 73.1 Tech 7.9 2026-02-27
28 Netflix 23 73.7 Music 7.2 2026-02-26
29 YouTube 15 71.3 Tech 6.8 2026-03-06
30 Asics 10 73.4 Brand 5.9 2026-03-03
31 H&M 10 73.0 Fashion 5.9 2026-03-23
32 Samsung 14 75.0 5.6 2026-02-26
33 AWS 10 75.7 Tech 5.6 2026-02-27
34 Instagram 9 72.1 Brand 5.3 2026-02-27
35 TechCrunch 18 74.3 4.7 2026-02-26
36 PlayStation 7 72.6 Tech 4.7 2026-03-04
37 Sephora 14 72.3 Brand 4.5 2026-03-11
38 Sony 12 71.8 Tech 4.4 2026-03-04
39 Claude 17 71.8 Tech 4.2 2026-03-07
40 Alexander McQueen 5 74.0 4.2 2026-03-08
41 Balenciaga 8 70.8 Art 4.0 2026-03-09
42 adidas 8 69.1 Fashion 4.0 2026-04-08
43 Estée Lauder 13 73.5 Fashion 3.6 2026-03-13
44 Facebook 6 70.7 3.5 2026-03-06
45 The Atlantic 6 73.7 3.2 2026-03-17
46 Swatch 8 71.8 Fashion 3.2 2026-04-09
47 Google DeepMind 4 72.2 Tech 3.1 2026-03-01
48 Saint Laurent 6 71.7 Brand 3.0 2026-03-27
49 Salomon 5 71.2 Fashion 2.9 2026-02-26
50 Gemini 13 73.4 Tech 2.8 2026-02-25