The Pattern

Brand Index

Every brand we track, scored and ranked. Click headers to sort.

Heat = mentions x recency. Higher = more relevant right now.

# Brand Mentions Trend Avg Pulse Category Heat ▼ First Seen
1 OpenAI 47 73.0 Tech 39.2 2026-02-26
2 Meta 38 71.9 Tech 34.5 2026-02-26
3 Google 46 73.5 Tech 32.9 2026-02-25
4 Gucci 34 73.4 Fashion 30.9 2026-02-27
5 Kering 30 71.8 Brand 25.0 2026-03-06
6 Apple 27 73.9 Tech 24.5 2026-02-26
7 Nvidia 24 74.0 Tech 21.8 2026-02-27
8 Amazon 33 73.4 Tech 19.4 2026-02-27
9 Vogue 28 74.0 Music 18.7 2026-02-25
10 Chanel 22 71.8 Fashion 18.3 2026-03-01
11 Nike 29 71.7 Brand 18.1 2026-03-06
12 Anthropic 41 73.2 Tech 17.8 2026-02-26
13 Dior 18 72.6 Fashion 16.4 2026-02-26
14 Business of Fashion 22 74.1 15.7 2026-02-25
15 Spotify 16 72.4 Music 14.5 2026-02-25
16 Zara 15 72.2 Fashion 13.6 2026-03-13
17 Hermès 16 70.9 Design 13.3 2026-03-09
18 TikTok 14 73.7 Brand 12.7 2026-02-27
19 Disney 14 71.9 Music 12.7 2026-03-04
20 LVMH 29 71.1 Fashion 12.6 2026-03-06
21 ChatGPT 13 72.2 Tech 11.8 2026-02-27
22 Louis Vuitton 12 72.0 Design 10.9 2026-03-11
23 Prada 16 74.2 Fashion 9.4 2026-02-26
24 Microsoft 22 73.1 Tech 9.2 2026-02-27
25 YouTube 15 71.3 Tech 8.3 2026-03-06
26 Netflix 23 73.7 Music 8.2 2026-02-26
27 Asics 10 73.4 Brand 7.7 2026-03-03
28 H&M 10 73.0 Fashion 7.7 2026-03-23
29 AWS 10 75.7 Tech 7.1 2026-02-27
30 Instagram 9 72.1 Brand 6.9 2026-02-27
31 Bottega Veneta 11 72.0 Music 6.9 2026-03-01
32 Samsung 14 75.0 6.7 2026-02-26
33 PlayStation 7 72.6 Tech 6.4 2026-03-04
34 Hypebeast 12 73.9 5.5 2026-02-25
35 TechCrunch 18 74.3 5.3 2026-02-26
36 Sony 12 71.8 Tech 5.2 2026-03-04
37 Sephora 14 72.3 Brand 5.2 2026-03-11
38 Balenciaga 8 70.8 Art 5.0 2026-03-09
39 adidas 8 69.1 Fashion 5.0 2026-04-08
40 Claude 17 71.8 Tech 4.7 2026-03-07
41 Facebook 6 70.7 4.6 2026-03-06
42 Maison Margiela 11 71.4 Music 4.1 2026-03-12
43 Estée Lauder 13 73.5 Fashion 4.1 2026-03-13
44 The Atlantic 6 73.7 4.0 2026-03-17
45 Salomon 5 71.2 Fashion 3.8 2026-02-26
46 Saint Laurent 6 71.7 Brand 3.8 2026-03-27
47 Swatch 8 71.8 Fashion 3.8 2026-04-09
48 Givenchy 5 74.0 Fashion 3.6 2026-03-08
49 Burberry 4 71.0 Culture 3.6 2026-03-28
50 Universal Music Group 5 72.0 3.3 2026-04-07