The Pattern

Brand Index

Every brand we track, scored and ranked. Click headers to sort.

Heat = mentions x recency. Higher = more relevant right now.

# Brand Mentions Trend Avg Pulse Category Heat ▼ First Seen
1 OpenAI 77 72.5 Tech 70.0 2026-02-26
2 Anthropic 69 72.8 Tech 62.7 2026-02-26
3 Google 61 73.2 Tech 55.5 2026-02-25
4 Meta 67 72.0 Tech 51.5 2026-02-26
5 Amazon 46 73.0 Tech 41.8 2026-02-27
6 Gucci 44 72.8 Fashion 40.0 2026-02-27
7 Nike 56 71.9 Brand 40.0 2026-03-06
8 Nvidia 43 72.9 Tech 39.1 2026-02-27
9 Apple 40 73.5 Tech 33.3 2026-02-26
10 Kering 35 71.9 Fashion 31.8 2026-03-06
11 Netflix 36 73.4 Music 27.7 2026-02-26
12 Microsoft 28 72.9 Tech 25.5 2026-02-27
13 YouTube 24 71.9 Music 21.8 2026-03-06
14 TikTok 27 72.7 Brand 19.3 2026-02-27
15 Sephora 22 72.3 Brand 18.3 2026-03-11
16 Samsung 23 73.6 Tech 17.7 2026-02-26
17 Hypebeast 19 73.2 Music 17.3 2026-02-25
18 Hermès 18 71.1 Art 16.4 2026-03-09
19 Estée Lauder 18 72.8 Fashion 16.4 2026-03-13
20 Zara 21 72.0 Fashion 14.0 2026-03-13
21 Gemini 15 73.3 Tech 13.6 2026-02-25
22 adidas 16 70.7 Fashion 12.3 2026-04-08
23 Kith 14 70.5 Fashion 11.7 2026-04-13
24 Sony 15 71.9 Tech 10.7 2026-03-04
25 LVMH 39 71.3 Fashion 10.5 2026-03-06
26 Dior 27 72.9 Fashion 10.4 2026-02-26
27 Vogue 31 73.8 Music 10.3 2026-02-25
28 Spotify 23 72.3 Music 10.0 2026-02-25
29 Instagram 18 72.4 Tech 9.0 2026-02-27
30 Claude 19 72.0 Tech 9.0 2026-03-07
31 Prada 26 73.7 Fashion 8.7 2026-02-26
32 Disney 19 72.2 Music 8.6 2026-03-04
33 IKEA 12 72.2 Design 8.6 2026-04-15
34 Chanel 32 72.3 Fashion 8.4 2026-03-01
35 Louis Vuitton 28 72.6 Fashion 7.6 2026-03-11
36 Ralph Lauren 12 72.0 Fashion 7.5 2026-03-13
37 Alibaba 8 72.8 Tech 7.3 2026-03-02
38 New Balance 16 70.8 Fashion 7.0 2026-03-11
39 HBO Max 10 73.4 Music 6.7 2026-03-02
40 Uber 14 71.9 Tech 6.4 2026-02-25
41 Shein 10 71.4 Brand 6.2 2026-03-02
42 Loewe 8 72.5 Lifestyle 6.2 2026-03-08
43 Supreme 9 69.8 Fashion 6.0 2026-03-11
44 Xbox 7 74.9 Brand 5.8 2026-02-27
45 ChatGPT 16 72.2 Tech 5.5 2026-02-27
46 Adidas 21 72.6 Brand 5.4 2026-03-04
47 H&M 13 72.9 Fashion 5.4 2026-03-23
48 Patek Philippe 5 71.8 Design 4.5 2026-05-19
49 DeepSeek 6 70.8 4.3 2026-06-16
50 Bottega Veneta 15 72.1 Art 3.9 2026-03-01