The Pattern is a daily culture intelligence product. Every morning, we scan 50+ sources across fashion, design, technology, brands, music, art, and lifestyle — and find the patterns before they're obvious. A sharp, opinionated 5-minute read and listen.
Our engine — CultureTerminal — continuously monitors over 50 RSS feeds from publications like Highsnobiety, Dezeen, Stratechery, It's Nice That, Dazed, The Verge, and dozens of Substacks. Each article is scored on a Culture Index (relevance, freshness, authority, brand signal, depth).
Every morning, AI reads the top-scoring articles and finds the pattern: the lead story, five signals worth knowing, the hidden connection across today's coverage, one emerging trend to watch, and three conversation starters for your day.
The audio edition is generated using neural voice synthesis, so you can listen on your commute.
The Culture Pulse score (0-100) measures how culturally active a given day is. A score of 40-60 means a normal news day. 70+ means something interesting is happening. 80+ means culture is on fire. It's calculated from the volume, quality, and convergence of coverage across all sources.
The Pattern is a Cultural Capital Labs project, built by Mike Litman. Strategy director, culture obsessive, builder.