Month by month
What kept coming up
Every month of The Pattern: what is rising now, the names we kept returning to and every episode.
Rising now
Names we covered more in the last four weeks than in the four weeks before, each with its latest story.
- Apple6 episodes, up from 1Services growth at Apple landed a hair under Wall Street's estimate
- Art Basel5 episodes, none in the four weeks beforeFrench dealers demand compensation from Art Basel Paris after its early closure
- Kering4 episodes, none in the four weeks beforeGucci revenue slips 4% in the third quarter
- Louis Vuitton4 episodes, none in the four weeks beforePharrell Williams's spring 2027 Louis Vuitton menswear pairs optical illusions with weathered Monogram bags
- Meta4 episodes, up from 2Meta launched Style Sketch, an AI outfit app, in Indonesia, Singapore and Thailand
- TikTok3 episodes, up from 1eSafety Commissioner plans to sue Meta, TikTok, Snapchat and YouTube over Australia's under-16 ban
Months
- November 2026 · 4 episodes so farClaudeMost coveredPalace opens its London flagship with a shop-only Burberry capsule
- October 2026 · 22 episodesOpenAIMost coveredAlso Nike and AppleM+, MoMA and Centre Pompidou form a three-way museum loan alliance
- September 2026 · 28 episodesAppleMost coveredAlso Netflix and New BalanceJohn Galliano remakes Zara's archive pieces with couture technique
- August 2026 · 31 episodesMetaMost coveredAlso Nike and AnthropicOlivia Rodrigo's Daisy Chain Fields raises $20 million for women and girls
- July 2026 · 31 episodesNetflixMost coveredAlso Meta and AnthropicLVMH, Kering and Prada add more entry points to luxury pricing
- June 2026 · 30 episodesTikTokMost coveredAlso Adidas and A24A24 brings AI tools into its studio, filtered by its own taste
- May 2026 · 31 episodesGucciMost coveredAlso Google and SpotifyBundles make up a third of new US streaming subscriptions, says Antenna
- April 2026 · 30 episodesKeringMost coveredAlso LVMH and AnthropicNike opens permanent public robotics workshops in Milan's Dropcity
- March 2026 · 31 episodesAnthropicMost coveredAlso Meta and AppleCourrèges appoints Drew Henry as artistic director
- February 2026 · 4 episodesGoogleMost coveredAlso OpenAI and NetflixMatX chief Reiner Pope says AI chips need a new design
Tomorrow, by breakfast
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