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What kept coming up

The Rising index

The names The Pattern is covering more, month by month.

How it is measured

Episodes a name came up in each month, counted the same way as on its name page. A name is rising when it came up in at least two episodes this month and in more episodes than last month, ranked by the size of the gain. Each name links to its page.

Rising in October

The latest full month, October 2026, against September 2026. Bars show the gain in episodes.

Art Basel: 4 episodes in October 2026, 0 the month beforeArt Basel4 vs 0+4Kering: 4 episodes in October 2026, 0 the month beforeKering4 vs 0+4TikTok: 4 episodes in October 2026, 0 the month beforeTikTok4 vs 0+4Nike: 5 episodes in October 2026, 2 the month beforeNike5 vs 2+3OpenAI: 5 episodes in October 2026, 2 the month beforeOpenAI5 vs 2+3Louis Vuitton: 3 episodes in October 2026, 0 the month beforeLouis Vuitton3 vs 0+3Sotheby's: 3 episodes in October 2026, 0 the month beforeSotheby's3 vs 0+3Miu Miu: 3 episodes in October 2026, 1 the month beforeMiu Miu3 vs 1+2Aimé Leon Dore: 2 episodes in October 2026, 0 the month beforeAimé Leon Dore2 vs 0+2Amazon: 2 episodes in October 2026, 0 the month beforeAmazon2 vs 0+2

Rising so far in November

November 2026 is not over, so this is 4 episodes so far against the whole of October 2026. Bars show the gain.

Claude: 2 episodes in November 2026, 1 the month beforeClaude2 vs 1+1

The data

Every month since February 2026, one row per name: episodes this month, episodes last month, the change and its place in the rising list.

Download the data (CSV) Same data as JSON

Free to use with credit to The Pattern (thepattern.media).

Every month in full

Tomorrow, by breakfast

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