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Ask your AI assistant what The Pattern knows

Add The Pattern as a connector and your assistant can search every episode and brief you on any brand or person we track, with links back to the stories.

https://thepattern.media/mcp

In Claude, go to Customize, then Connectors, choose Add custom connector, paste the address and choose No sign-in. The Free plan allows one custom connector; on Team and Enterprise plans an Owner adds it for everyone. In ChatGPT, custom connectors use developer mode, which only some plans include: check your plan in OpenAI's help pages.

It is free and read-only, with no account or key.

What it looks like

You ask your assistantWhat has The Pattern said about Nike lately?

It callsname_brief with the name Nike

The Pattern answers(the first 5 of its 41 episodes; the full answer lists up to 40)

# Nike on The Pattern
41 episodes, first 2026-03-06, latest 2026-11-02. Page: https://thepattern.media/names/nike.html

- 2026-11-02 (Ep 239): Nike rumoured to drop three Air Force 1s for Grand Theft Auto 6 https://thepattern.media/editions/2026-11-02.html#s4
- 2026-10-29 (Ep 237): Corteiz and Nike's Shox R419 'Game Royal' will drop in late 2026 for $190 https://thepattern.media/editions/2026-10-29.html#s1
- 2026-10-20 (Ep 230): Virgil Abloh's 'The Codes' retrospective arrives in New York this December https://thepattern.media/editions/2026-10-20.html#s1
- 2026-10-19 (Ep 229): Corteiz previews a silver Nike Shox R4 on Instagram, with black rumoured. https://thepattern.media/editions/2026-10-19.html#s3
- 2026-10-08 (Ep 222): NikeSKIMS opens a cafe in Tokyo's Jingumae [mentioned in the audio] https://thepattern.media/editions/2026-10-08.html

Your assistant reads this, follows the links if it needs more, and answers in its own words with the episodes as sources.

What it can do

  • latest_episode The most recent episode in full: the lead, the signals and why they matter, what connects them, the case against and one to watch.
  • get_episode Any episode in full, by its date.
  • search_episodes Every episode that mentions a brand, person, place or idea, newest first, with links.
  • name_brief Everything The Pattern has said about a brand, company or person it tracks: how many episodes, first and latest, and every story line with links.
  • list_names The brands, companies and people The Pattern covers most, with episode counts.

Tomorrow, by breakfast

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