June 2026

The names we kept coming back to

TikTok 7Adidas 6A24 5Meta 4Nike 4LVMH 4Prada 4Instagram 4Anthropic 3OpenAI 3Amazon 3Burberry 3

Rising in June

Names we covered more in June 2026 than in May 2026, each with its latest story.

• A245 episodes, none in MayA24, valued at $3.5 billion, moves into AI tools
• TikTok7 episodes, up from 3TikTok builds mini-dramas and games inside the app
• Adidas6 episodes, up from 2World Cup kits debut textile-to-textile recycled polyester at scale, a proof of concept for sustainability
• Instagram4 episodes, up from 1Instagram moves into episodic, long-form and live TV formats for the living room
• Target3 episodes, none in MayTarget's nostalgia hire is a category bet dressed as a brand refresh

See the Rising index

The month in three threads

Its first, middle and last episodes.

1. First · Mon 1 JunBrands pick the places where culture gets madeAppleGucciDior
2. Middle · Tue 16 JunPower sits with whoever owns the screen's front doorTikTokInstagramAcne Studios
3. Last · Tue 30 JunPoint of view replaced product range as the real competitive assetAdidasA24Prada

Where the stories came from

• Fashion and Style 33
• Brand and Business 29
• Music and Entertainment 24
• Art and Photography 22
• Tech and Digital 21
• Design and Architecture 21
• Culture and Ideas 13
• Lifestyle and Taste 9

Every episode

• Tue 30 Jun · Ep 126A24 brings AI tools into its studio, filtered by its own taste
• Mon 29 Jun · Ep 125LVMH launches an Orient Express superyacht aimed at tech wealth
• Sun 28 Jun · Ep 124Singaporeans fly to Foshan to buy furniture direct from factories
• Sat 27 Jun · Ep 123Sarah Burton and Sunnei bring makers to Givenchy and Moschino
• Fri 26 Jun · Ep 122Swatch asks a London court to protect its watch faces from Samsung
• Thu 25 Jun · Ep 121Ralph Lauren builds its new collection from its own archive
• Wed 24 Jun · Ep 120Luca Guadagnino's Sam Altman drama is still looking for a distributor
• Tue 23 Jun · Ep 119Instagram adds episodic, long-form and live TV formats
• Mon 22 Jun · Ep 118Miuccia Prada and Raf Simons pare Prada menswear back to basics
• Sun 21 Jun · Ep 117Apps that make AI text pass as human sell to teenagers
• Sat 20 Jun · Ep 116Rocky's Matcha ships its tea in a cigarette-style flip-top box
• Fri 19 Jun · Ep 115A24 and HBO sign a Knicks docuseries after the championship
• Thu 18 Jun · Ep 114Fairly Made, Synthesia and Bluefish win LVMH's three innovation prizes
• Wed 17 Jun · Ep 113Qualcomm says over 40 AI wearables are in development
• Tue 16 Jun · Ep 112Fox buys Roku for $22 billion
• Mon 15 Jun · Ep 111TikTok-native activewear labels win shoppers from Lululemon
• Sun 14 Jun · Ep 110Brunello Cucinelli takes a documentary film to Shanghai
• Sat 13 Jun · Ep 109David Hockney, Britain's most widely known modernist, dies at 88
• Fri 12 Jun · Ep 108Balenciaga replaces sizing with draped ribbons for Spring 2027
• Thu 11 Jun · Ep 107Christopher Bailey buys Burleigh, one of Britain's oldest potteries
• Wed 10 Jun · Ep 106Pharrell Williams shapes his Moët & Chandon work by leaving things out
• Tue 9 Jun · Ep 105Perfume fans on TikTok now rate bottles by how the atomiser feels
• Mon 8 Jun · Ep 104Filipino beauty brands take P-beauty to the global market
• Sun 7 Jun · Ep 103Dwarkesh Patel asks DeepMind and Epoch AI economists what stays scarce
• Sat 6 Jun · Ep 102Zara renovates its Bond Street flagship with new store tech
• Fri 5 Jun · Ep 101OTB takes full control of Viktor & Rolf
• Thu 4 Jun · Ep 100Inditex posts strong sales on fast trend turnover
• Wed 3 Jun · Ep 99Board raises $20 million to build hardware for time together at home
• Tue 2 Jun · Ep 98Recho Omondi urges brands to show real personality on TikTok
• Mon 1 Jun · Ep 97Zegna stages its runway in Los Angeles, joining Dior and Gucci