Gucci

The threads it sat in

The idea that connected each episode's stories, latest first.

• Wed 28 Oct 2026Two labels choose narrow focus over size
• Fri 23 Oct 2026Brand ideas increasingly start outside the brand
• Tue 29 Sep 2026Provenance rewrites itself. The old proof points stop working
• Tue 1 Sep 2026Institutions lost editorial control. Audiences claimed it
• Wed 26 Aug 2026Culture ate the mood board. One brand, many genres
• Sat 20 Jun 2026Objects carry culture now. Strategy follows form

Every episode

• Fri 23 Oct 2026 · Ep 233Gucci revenue fell 6% from July to September, and Kering's sales dropped 1%.Gucci is Kering's largest brand.Via Vogue · Brand and Business
• Tue 29 Sep 2026 · Ep 215Gucci puts a Made in China label on Demna's first sneaker and defends itVia Design Taxi · Fashion and Style
• Tue 1 Sep 2026 · Ep 189Demna's first Gucci campaign casts Kate Moss as a ghost, not a muse.Demna's Gucci debut makes emotional register the core of a repositioning campaign, with nostalgia used to signal depth.Via Famous Campaigns · Fashion and Style
• Wed 26 Aug 2026 · Ep 183Demna's first Gucci campaign puts Jin, Rico Nasty, Tom Brady and Xiao Zhan in one frameVia Hypebeast · Fashion and Style
• Sat 1 Aug 2026 · Ep 158Mentioned in the audioMentioned in the audio
• Sat 20 Jun 2026 · Ep 116Luxury's beach clubs turn into venues for client retention.Via Business of Fashion · Brand and Business
• Mon 1 Jun 2026 · Ep 97Luxury plants its flag in Los Angeles as the European growth story stallsVia Business of Fashion · Fashion and Style
• Sat 30 May 2026 · Ep 95Kering reports encouraging early sales from Demna's Gucci revival.Via Business of Fashion · Fashion and Style
• Thu 28 May 2026 · Ep 93Gucci makes Formula One a brand-rebuilding vehicle, not a sponsorship.Via Wallpaper · Fashion and Style
• Mon 25 May 2026 · Ep 90Kering's problem goes beyond Gucci to the entire portfolio model.Via Business of Fashion · Brand and Business
• Fri 22 May 2026 · Ep 87Gucci, Dior and Louis Vuitton frame their Resort 2027 collections around fine artVia Vogue · Fashion and Style
• Wed 20 May 2026 · Ep 85Vintage rental now offers celebrity archive pieces alongside wardrobe filler.Via Vogue · Fashion and Style
• Tue 19 May 2026 · Ep 84Mentioned in the audioMentioned in the audio
• Mon 18 May 2026 · Ep 83Demna's Gucci fills Times Square. American spectacle replaces Italian mystique.Via Business of Fashion · Fashion and Style
• Sun 17 May 2026 · Ep 82Demna's first Gucci resort collection lands in Times SquareVia Vogue · Fashion and Style
• Wed 13 May 2026 · Ep 78Dior and Gucci cut store counts to focus on flagships in alpha citiesVia Business of Fashion · Brand and Business
• Tue 5 May 2026 · Ep 70Jonathan Glazer's film for Gucci is soundtracked by SlipknotVia Dezeen · Music and Entertainment
• Sat 25 Apr 2026 · Ep 60Demna's first Gucci campaign reframes the brand through outsider eyes, not heritage.Via Hypebeast · Fashion and Style
• Fri 24 Apr 2026 · Ep 59Demna turns 105 years of Gucci into twelve tapestries. Heritage becomes raw material.Via Surface Magazine · Art and Photography
• Wed 22 Apr 2026 · Ep 57Demna's first Gucci exhibition dissects Italian style with irony, not reverence.Via Vogue · Culture and Ideas
• Sat 18 Apr 2026 · Ep 53LVMH, Kering and Hermès post underwhelming first-quarter revenuesVia Business of Fashion · Brand and Business
• Thu 16 Apr 2026 · Ep 51Kering reorganises key functions under new CEO whilst Gucci sales fall 8 per cent again.Via Business of Fashion · Brand and Business
• Mon 13 Apr 2026 · Ep 48Dolce & Gabbana names former Gucci executive Stefano Cantino co-CEOVia Business of Fashion · Brand and Business
• Fri 27 Mar 2026 · Ep 31Mentioned in the audioMentioned in the audio
• Sat 14 Mar 2026 · Ep 18Alessandro Michele's new Valentino show swaps Gucci maximalism for restraintVia Hypebeast · Fashion and Style
• Fri 6 Mar 2026 · Ep 10Business of Fashion finds Gucci and Dior still searching for a new idea of sexyVia Business of Fashion · Fashion and Style
• Sun 1 Mar 2026 · Ep 5Getting to grips with Demna's new GucciVia Business of Fashion · Fashion and Style
• Sat 28 Feb 2026 · Ep 4Gucci Gang: Demi, Kate, EmRata and Paris join Demna for his Gucci resetVia Vogue · Fashion and Style
• Fri 27 Feb 2026 · Ep 3Demna casts Vivian Wilson and Alex Consani as Gucci's new It kidsVia Vogue · Fashion and Style

2 more episodes retold this news.

How we count: an episode counts once for Gucci when Gucci is the subject of a headline or story title, or is one of the names the episode covers and is named in a story, in the thread that connects the stories or in the audio. Being cited as a source does not count.