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In this episode
Zegna joins Dior, Gucci, and Vuitton in staging major runway moments in the US, and Los Angeles specifically, as the sector's traditional European and Chinese engines cool simultaneously. Several big houses staging shows there suggests the US matters more to luxury's growth plans as other markets cool.
Why it mattersLos Angeles may settle in as a regular stop for luxury shows.
Via Business of FashionWhy it mattersSurrealism has moved from occasional reference to fashion's main visual language, leaving minimalism looking like an older brief.
Via VogueWhy it mattersProcurement is catching up with what pilots already showed, so subsidised AI pricing looks set to end.
Via South China Morning PostWhy it mattersLuxury eyewear houses could meet the kind of rival Swatch and Seiko met when Apple launched the Watch.
Via The VergeOn our radar beforeApple has now come up in 17 of our 97 episodes. First: Ep 1, 25 Feb. Latest: Ep 61, 26 Apr. Every episode on Apple.
Why it mattersHorror's breakout directors are increasingly coming from YouTube rather than film school, and the talent pipeline is moving with them.
Via New Yorker CultureWhy it mattersPremium workplace design is shifting towards referential, material-led spaces that borrow from 1990s New York offices.
Via DezeenZegna joining Dior, Gucci and Vuitton on Los Angeles runways, Apple pitching smart glasses as eyewear rather than tech, and a Madrid office built on 1990s New York codes all plant a flag in a place, literal or cultural. In each case the organisation chooses where culture gets made instead of following its audience, and expects the audience to follow.
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