Adidas

The threads it sat in

The idea that connected each episode's stories, latest first.

• Mon 26 Oct 2026Revived history is finding large, eager audiences
• Wed 21 Oct 2026Brands now borrow stages, not shop floors
• Sun 13 Sep 2026Archives replaced briefs. Culture went backwards to go first
• Tue 25 Aug 2026Owning distribution counts for more than owning content
• Thu 20 Aug 2026Rarity moves from price to memory and inheritance
• Mon 17 Aug 2026Synthetic talent arrived. The creative supply chain reprices

Every episode

• Mon 26 Oct 2026 · Ep 234adidas and Paris running brand SATISFY team up on a second joint running collection.Via Hypebeast · Fashion and Style
• Wed 21 Oct 2026 · Ep 231adidas and JD Sports take Villanelle 109 metres above London for an intimate rooftop setThe gig follows the launch of The Original, a campaign for adidas Originals' staple clothing. It was hosted with Elevator Music, a platform that invites artists into lifts for intimate performances.Via Hypebeast · Music and Entertainment
• Sun 13 Sep 2026 · Ep 201Adidas keeps consolidating its heritage tier through credible niche fashion partnerships, not hype.Song for the Mute revisiting the Samba OG and SL 72 Pro shows Adidas choosing archive depth over novelty.Via Hypebeast · Brand and Business
• Tue 25 Aug 2026 · Ep 182Bad Bunny's adidas spider silhouette encodes Puerto Rican natural history into a sneaker.Collaborations that hand full authorship to cultural insiders are producing objects that outlast trend-chasing drops.Via Hypebeast · Culture and Ideas
• Thu 20 Aug 2026 · Ep 177Superkicks recasts the Adidas Samba as a family heirloom.Heritage sneakers are being repositioned around emotional continuity and inheritance rather than exclusivity.Via Hypebeast · Fashion and Style
• Mon 17 Aug 2026 · Ep 174Adidas moves JENNIE from ambassador to co-creator. The equity structure just changed.Via Hypebeast · Fashion and Style
• Thu 30 Jul 2026 · Ep 156Adidas casts Alexander-Arnold and Brahim Díaz in an Arte Antwerp campaign.Via Retail Gazette · Brand and Business
• Thu 23 Jul 2026 · Ep 149Mentioned in the audioMentioned in the audio
• Wed 8 Jul 2026 · Ep 134Adidas launches a 3D-printed performance shoe via NBA Summer League, not a retail drop.Via Hypebeast · Brand and Business
• Sun 5 Jul 2026 · Ep 131Rick Owens shows inflatable Adidas tracksuits with built-in fans in ParisVia Dezeen · Fashion and Style
• Wed 1 Jul 2026 · Ep 127Rick Owens puts climate engineering inside a tracksuit, againVia Dezeen · Design and Architecture
• Tue 30 Jun 2026 · Ep 126Mentioned in the audioMentioned in the audio
• Sat 27 Jun 2026 · Ep 123Mentioned in the audioMentioned in the audio
• Fri 26 Jun 2026 · Ep 122Mentioned in the audioMentioned in the audio
• Sat 13 Jun 2026 · Ep 109World Cup kits debut textile-to-textile recycled polyester at scale, a proof of concept for sustainability.Via Business of Fashion · Fashion and Style
• Mon 8 Jun 2026 · Ep 104Mentioned in the audioMentioned in the audio
• Sun 7 Jun 2026 · Ep 103Kith and adidas frame Messi's career as collectible design history, not sportswear.Via Design Taxi · Fashion and Style
• Tue 26 May 2026 · Ep 91Kith and adidas turn a footballer's anniversary into a year-long co-design process.Via Hypebeast · Music and Entertainment
• Wed 6 May 2026 · Ep 71Nike and Adidas fight for SoHo. Physical retail is a territory war again.Via Business of Fashion · Brand and Business
• Thu 30 Apr 2026 · Ep 65Adidas grew revenue 14% before its biggest brand weekend of the year even landed.Via Vogue · Brand and Business
• Sun 19 Apr 2026 · Ep 54CLOT is releasing an adidas Mundial reworked with espadrille influences, not football heritage.Via Hypebeast · Fashion and Style
• Mon 13 Apr 2026 · Ep 48Mentioned in the audioMentioned in the audio
• Sun 12 Apr 2026 · Ep 47XLIM is releasing a second performance footwear collab after New Balance, now with HOKA.Via Hypebeast · Fashion and Style
• Thu 9 Apr 2026 · Ep 44Entire Studios and adidas release second all-black activewear collection blurring performance and lifestyle.Via Hypebeast · Fashion and Style
• Mon 6 Apr 2026 · Ep 41Oil prices force Nike, Adidas and Asics to weigh price risesVia Business of Fashion · Brand and Business
• Fri 6 Mar 2026 · Ep 10Mentioned in the audioMentioned in the audio

How we count: an episode counts once for Adidas when Adidas is the subject of a headline or story title, or is one of the names the episode covers and is named in a story, in the thread that connects the stories or in the audio. Being cited as a source does not count.