July 2026

The names we kept coming back to

Netflix 9Meta 8Anthropic 6Chanel 6OpenAI 5Adidas 5Nike 4Google 4Amazon 4Dior 4YouTube 4Apple 3

Rising in July

Names we covered more in July 2026 than in June 2026, each with its latest story.

• Netflix9 episodes, up from 2Spotify, Netflix and TikTok now compete across audio, video and short clips
• Chanel6 episodes, up from 1Italian prosecutors widen their supply chain probe to Chanel, Moncler and seven other houses
• Meta8 episodes, up from 4US tech companies cut 140,000 jobs in 2026 while building AI data centres
• Anthropic6 episodes, up from 3US companies mix cheaper Chinese AI models with OpenAI and Anthropic to cut costs
• Google4 episodes, up from 1Human web traffic fell 40 percent in ten months, Cloudflare finds

See the Rising index

The month in three threads

Its first, middle and last episodes.

1. First · Wed 1 JulClimate made the brief. Design is catching upAdidasNikeRick Owens
2. Middle · Thu 16 JulDistribution is back. Scarcity alone stopped workingNetflixSalomon
3. Last · Fri 31 JulShoppers are paying for provenance and conviction over priceLVMHNew BalanceBrunello Cucinelli

Where the stories came from

• Fashion and Style 34
• Brand and Business 28
• Design and Architecture 24
• Tech and Digital 24
• Music and Entertainment 23
• Culture and Ideas 19
• Art and Photography 18
• Lifestyle and Taste 11

Every episode

• Fri 31 Jul · Ep 157LVMH, Kering and Prada add more entry points to luxury pricing
• Thu 30 Jul · Ep 156Pophouse buys half of Iron Maiden's catalogue
• Wed 29 Jul · Ep 155The National Portrait Gallery acquires Harley Weir's Brat portrait of Charli XCX
• Tue 28 Jul · Ep 154Monzo leaves its product out of ten films narrated by Olivia Colman
• Mon 27 Jul · Ep 153US companies mix cheaper Chinese AI models with OpenAI and Anthropic
• Sun 26 Jul · Ep 152OpenAI and Anthropic lobby Washington over open source AI models
• Sat 25 Jul · Ep 151Amazon, Oracle, Meta and Microsoft cut 50,000 jobs as AI spending grows
• Fri 24 Jul · Ep 150Jonathan Anderson shows Dior Pre-Fall 2027 in Trinity College Dublin's Old Library
• Thu 23 Jul · Ep 149SoundCloud acquires Nina Protocol and its music community
• Wed 22 Jul · Ep 148Spotify, Netflix and TikTok now compete across each other's formats
• Tue 21 Jul · Ep 147Anil Padia and Charlotte Chowdhury bring Indian craft to Paris couture
• Mon 20 Jul · Ep 146Italian prosecutors ask nine luxury houses including Chanel for supply chain records
• Sun 19 Jul · Ep 145Netflix buys Ben Affleck's AI filmmaking startup for $587 million
• Sat 18 Jul · Ep 144Burberry grows in China and the US as its recovery builds
• Fri 17 Jul · Ep 143Justin Bieber's SKYLRK draws five days of queues in New York
• Thu 16 Jul · Ep 142Salomon enters Foot Locker two weeks after its biggest store opened
• Wed 15 Jul · Ep 141The Ordinary, CeraVe and La Roche-Posay lead beauty answers in AI search
• Tue 14 Jul · Ep 140Nordic Knots turns Eltham Palace into a tennis club for its collection
• Mon 13 Jul · Ep 139Lorde tells a festival crowd Ray-Ban Meta glasses are 'not sexy'
• Sun 12 Jul · Ep 138US software job postings are up 15% since Claude Code launched
• Sat 11 Jul · Ep 137Sony, Netflix and Paramount take meetings about buying Letterboxd
• Fri 10 Jul · Ep 136Netflix's Little House on the Prairie revival inspires handmade home interiors
• Thu 9 Jul · Ep 135Pierpaolo Piccioli shows a pared-back Balenciaga in his couture debut
• Wed 8 Jul · Ep 134Netflix opens its library to BuzzFeed, Condé Nast and Hearst
• Tue 7 Jul · Ep 133Jonathan Anderson's Dior dresses Taylor Swift for her wedding to Travis Kelce
• Mon 6 Jul · Ep 132Aldi brings a fashion capsule to 1,300 French stores
• Sun 5 Jul · Ep 131Rick Owens answers the Paris heatwave with fan-fitted Adidas tracksuits
• Sat 4 Jul · Ep 130Meta treats its Meta Glasses as an accessories line, says Eva Chen
• Fri 3 Jul · Ep 129Chanel buys Charvet, France's oldest shirtmaker
• Thu 2 Jul · Ep 128Venice AI raises $65 million at a unicorn valuation on privacy
• Wed 1 Jul · Ep 127Rick Owens shows fan-cooled Tyvek tracksuits with Adidas in a Paris heatwave