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In this episode
Jonathan Anderson has shown Dior's Pre-Fall 2027 collection inside Trinity College Dublin's 18th-century Old Library. Anderson, Northern Irish by origin, ties the house to a specific cultural geography away from the usual luxury circuit of Paris and Tokyo.
Why it mattersA venue with its own meaning can do some of the work that runway notes and press releases usually do.
Via HypebeastOn our radar beforeDior has now come up in 18 of our 150 episodes. First: Ep 1, 25 Feb. Latest: Ep 134, 8 Jul. Every episode on Dior.
Why it mattersLuxury's recovery is dividing between houses with deep client relationships and those still reliant on tourist footfall.
Via GlossyWhy it mattersLoro Piana's campaign at the Menil and the Rothko Chapel shows luxury framing its customer through setting rather than the object.
Via HighsnobietyOn our radar beforeLoro Piana has now come up in 2 of our 150 episodes. First: Ep 64, 29 Apr.
Why it mattersMVRDV's Beijing flagship shows local architectural language becoming the credibility signal for global brands in China.
Via DezeenOn our radar beforeMVRDV has now come up in 3 of our 150 episodes. First: Ep 148, 22 Jul. Latest: Ep 149, 23 Jul. Every episode on MVRDV.
Why it mattersAmazon putting Luna inside Prime Video opens casual gaming to a passive, sofa-first audience reached through subscription television.
Via The VergeOn our radar beforeAmazon has now come up in 24 of our 150 episodes. First: Ep 3, 27 Feb. Latest: Ep 133, 7 Jul. Every episode on Amazon.
Why it mattersCopenhagen treats design as civic policy, and the cities that do so are the ones topping livability surveys.
Via MonocleJonathan Anderson staging Dior's Pre-Fall show in Trinity College Dublin's Old Library, Loro Piana shooting its campaign inside the Menil Collection and the Rothko Chapel, and MVRDV building a Beijing flagship from traditional roof tiles all let place carry the argument. The setting is asked to hold meaning that product photography and press releases struggle to deliver. In luxury right now, the most persuasive communication is spatial rather than verbal.
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