Salomon
Salomon has come up in 7 episodes of The Pattern, first on Fri 29 May 2026 and most recently on Tue 20 Oct 2026.
Going into a meeting about Salomon? Copy a one-page brief: the threads it sat in, who came up alongside it and the latest stories.
- Usually in
- Fashion and Style (5)
- Comes up alongside
- Comme des Garçons (1), Kith (1), Maison Margiela (1)
The threads it sat in
The idea that connected each episode's stories, latest first.
- Tue 20 Oct 2026The past now sells the present
- Mon 19 Oct 2026Physical presence becomes the scarcest thing a brand can offer
- Thu 10 Sep 2026Trust became the product. The physical systems are the proof
- Wed 9 Sep 2026Technical authority beat aspirational positioning. Permanently
- Wed 5 Aug 2026Participation replaced consumption. Culture adjusted its pricing model
- Thu 16 Jul 2026Distribution is back. Scarcity alone stopped working
Every episode
- Tue 20 Oct 2026 · Ep 230MM6 Maison Margiela and Salomon release an eight-style autumn 2026 collection.The first two styles release on 22 October, with two more following in November.Via Hypebeast · Fashion and Style
- Mon 19 Oct 2026 · Ep 229Salomon opens a semi-basement shop in Tokyo's Minami-Aoyama fashion district.The district joins Tokyo luxury and Harajuku street culture, suiting a brand bridging city life and the outdoors.Via ArchDaily · Design and Architecture
- Thu 10 Sep 2026 · Ep 198Tokyo Fashion Week puts hybrid technical footwear at the centre of SS27Tokyo's focus on hybrid technical footwear suggests the old split between lifestyle and performance is fading.Via Hypebeast · Fashion and Style
- Wed 9 Sep 2026 · Ep 197Salomon's new creative director Heikki Salonen anchors the brand in technical performanceVia Vogue · Fashion and Style
- Wed 5 Aug 2026 · Ep 162Performance footwear's next frontier is co-developed silhouettes, not colourway drops.Brands still treating collaborations as palette exercises are leaving technical credibility, and the collector market, on the table.Via Hypebeast · Fashion and Style
- Thu 16 Jul 2026 · Ep 142Salomon moves into Foot Locker two weeks after opening its largest standalone storeVia Modern Retail · Brand and Business
- Fri 29 May 2026 · Ep 94Jisoo as a Salomon ambassador reframes K-pop as a performance sport signal.Via Business of Fashion · Fashion and Style
How we count: an episode counts once for Salomon when Salomon is the subject of a headline or story title, or is one of the names the episode covers and is named in a story, in the thread that connects the stories or in the audio. Being cited as a source does not count.
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