Maison Margiela
Maison Margiela has come up in 9 episodes of The Pattern, first on Thu 12 Mar 2026 and most recently on Tue 27 Oct 2026.
Going into a meeting about Maison Margiela? Copy a one-page brief: the threads it sat in, who came up alongside it and the latest stories.
The threads it sat in
The idea that connected each episode's stories, latest first.
- Tue 20 Oct 2026The past now sells the present
- Fri 5 Jun 2026IP became the foundation. The platform era is subordinate now
- Fri 15 May 2026Spectacle replaced substance. Queues replaced critics
- Sat 18 Apr 2026Brands are exiting the volume era and entering the access era
Every episode
- Tue 27 Oct 2026 · Ep 235“Maison Margiela and Gentle Monster, the South Korean eyewear brand, have released their fourth collaborative collection.”Mentioned in the audio
- Tue 20 Oct 2026 · Ep 230MM6 Maison Margiela and Salomon release an eight-style autumn 2026 collection.The first two styles release on 22 October, with two more following in November.Via Hypebeast · Fashion and Style
- Sun 20 Sep 2026 · Ep 208Mentioned in the audioMentioned in the audio
- Fri 5 Jun 2026 · Ep 101OTB takes full control of Viktor & Rolf, completing a low-key consolidation playVia Business of Fashion · Fashion and Style
- Fri 15 May 2026 · Ep 80Maison Margiela sold its new fragrance collection through sensory disorientation, not product claimsLuxury scent marketing is moving from notes-forward copy towards memory and sensation, as Margiela's disorienting launch shows.Via Dazed · Lifestyle and Taste
- Sat 9 May 2026 · Ep 74Mentioned in the audioMentioned in the audio
- Sat 18 Apr 2026 · Ep 53LVMH, Kering and Hermès post underwhelming first-quarter revenuesVia Business of Fashion · Brand and Business
- Sun 5 Apr 2026 · Ep 40“Maison Margiela is launching a haute perfumery collection above its mass-market Replica line.”Mentioned in the audio
- Thu 12 Mar 2026 · Ep 16Maison Margiela asks Max Richter to score its SS26 campaign film, JoyVia Hypebeast · Music and Entertainment
How we count: an episode counts once for Maison Margiela when Maison Margiela is the subject of a headline or story title, or is one of the names the episode covers and is named in a story, in the thread that connects the stories or in the audio. Being cited as a source does not count.
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