March 2026

The names we kept coming back to

Anthropic 12Meta 10Apple 10Amazon 10OpenAI 9Google 9Pentagon 8LVMH 7Sephora 7Zara 7Kering 6Gucci 5

Rising in March

Names we covered more in March 2026 than in February 2026, each with its latest story.

• Anthropic12 episodes, up from 2Claude's paid subscriptions doubled this year whilst OpenAI stumbles on launches
• Amazon10 episodes, up from 1Amazon bought Fauna Robotics, its second robotics startup acquisition this month
• Meta10 episodes, up from 1Australia's social media ban for kids is failing because Big Tech isn't enforcing it properly
• Apple10 episodes, up from 2Tim Cook praised Chinese partners days after state media called App Store monopolistic
• LVMH7 episodes, new in MarchLVMH, Kering and Richemont re-examine their brands, structures and store networks

See the Rising index

The month in three threads

Its first, middle and last episodes.

1. First · Sun 1 MarDemna's first Gucci show offers beauty and sex instead of easy answersAnthropicOpenAIPentagon
2. Middle · Mon 16 MarNetflix wins five Oscars with Frankenstein and KPop Demon HuntersAmazonNetflixSpotify
3. Last · Tue 31 MarCourrèges appoints Drew Henry as artistic directorMetaLVMHKering

Where the stories came from

• Tech and Digital 49
• Brand and Business 48
• Fashion and Style 41
• Music and Entertainment 23
• Design and Architecture 14
• Culture and Ideas 5
• Art and Photography 4
• Lifestyle and Taste 1

Every episode

• Tue 31 Mar · Ep 35Courrèges appoints Drew Henry as artistic director
• Mon 30 Mar · Ep 34LVMH, Kering and Richemont re-examine their brands and stores
• Sun 29 Mar · Ep 33Italian regulator questions how Sephora and Benefit reach young shoppers
• Sat 28 Mar · Ep 32Italy opens an investigation into how Sephora and Benefit market to children
• Fri 27 Mar · Ep 31Kering ties CEO pay to brand desirability
• Thu 26 Mar · Ep 30Google expands its Lyria 3 Pro music model across Gemini
• Wed 25 Mar · Ep 29Puig and Estée Lauder Companies consider a merger
• Tue 24 Mar · Ep 28Estée Lauder and Puig confirm talks on a beauty merger
• Mon 23 Mar · Ep 27Amazon's Trainium chip wins over Anthropic, OpenAI and Apple
• Sun 22 Mar · Ep 26Amazon opens its Trainium chip lab to press for the first time
• Sat 21 Mar · Ep 25Amazon buys Rivr, maker of a stair-climbing delivery robot
• Fri 20 Mar · Ep 24Zara hires John Galliano for a two-year archive project
• Thu 19 Mar · Ep 23Anthropic keeps its red lines despite a Defense Department risk label
• Wed 18 Mar · Ep 22John Galliano returns to fashion through a two-year Zara partnership
• Tue 17 Mar · Ep 21Jensen Huang headlines Nvidia's GTC 2026
• Mon 16 Mar · Ep 20Netflix wins five Oscars with Frankenstein and KPop Demon Hunters
• Sun 15 Mar · Ep 19Disney+ adds a TikTok-style feed to help viewers pick what to watch
• Sat 14 Mar · Ep 18Amazon moves 4K Prime Video into a new Ultra tier
• Fri 13 Mar · Ep 17Palantir wins public praise from the Pentagon's AI chief
• Thu 12 Mar · Ep 16Balenciaga sells an exclusive capsule in store straight after its show
• Wed 11 Mar · Ep 15Washington won't rule out more action against Anthropic
• Tue 10 Mar · Ep 14Bluesky's Jay Graber steps down, saying it needs a seasoned operator
• Mon 9 Mar · Ep 13Starbucks opens a Devil Wears Prada pop-up with resale firm The Cirkel
• Sun 8 Mar · Ep 12OpenAI's robotics lead Caitlin Kalinowski leaves over a Pentagon deal
• Sat 7 Mar · Ep 11Asics buys marathon sign-up platforms to sell more running shoes
• Fri 6 Mar · Ep 10Asics buys marathon sign-up sites to meet runners earlier
• Thu 5 Mar · Ep 9Kalshi opens bets on Rolex prices, blurring collecting and trading
• Wed 4 Mar · Ep 8Kalshi lets Rolex fans bet on watch prices like shares
• Tue 3 Mar · Ep 7Meta tests an AI shopping research tool inside its chatbot
• Mon 2 Mar · Ep 6Silvana Armani brings a lighter touch to Armani in her debut
• Sun 1 Mar · Ep 5Demna's first Gucci show offers beauty and sex instead of easy answers