The Pattern
Lifestyle & Taste
3 signals · 3 editions ▲ New
Velocity: 2 signals this week vs 0 last week
Top Sources
Glossy (2)TechCrunch (1)
All Signals
Whoop's valuation triples to $10 billion with Ronaldo and LeBron as investors
Athlete-backed fitness tech is becoming the new celebrity spirits deal, but with billion-dollar valuations.
TechCrunch · 2026-04-01
WNBA player Lexie Hull launches Forta to create performance makeup category like Gatorade did for drinks
She's applying the sports nutrition playbook to beauty: build for athletes first, then scale to everyone else.
Glossy · 2026-03-31
Solid perfume positioning as alternative to body mist trend cycle.
Glossy · 2026-02-25
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