Ferrari
Ferrari has come up in 3 episodes of The Pattern, first on Tue 24 Mar 2026 and most recently on Mon 9 Nov 2026.
Going into a meeting about Ferrari? Copy a one-page brief: the threads it sat in, who came up alongside it and the latest stories.
- Usually in
- Fashion and Style (2)
- Comes up alongside
- Hermès (1)
The threads it sat in
The idea that connected each episode's stories, latest first.
- Mon 9 Nov 2026Spaces designed around one community give it somewhere to gather
- Sat 30 May 2026Object desire outlasts category logic. Ferrari proves it
Every episode
- Mon 9 Nov 2026 · Ep 244Ferrari Style lands in New York, selling the badge without the engine.Chief brand officer Carla Liuni and creative director Rocco Iannone say the opening deepens community ties to Ferrari Style.Via WWD · Fashion and Style
- Sat 30 May 2026 · Ep 95LoveFrom designs the Luce, Ferrari's first electric carVia Dezeen · Brand and Business
- Tue 24 Mar 2026 · Ep 28Ferrari Style opened an 850 square metre flagship on Old Bond Street for lifestyle expansionBrand equity built in one category is being tested in apparel, with the territory going to whoever moves first.Via The Industry Fashion · Fashion and Style
How we count: an episode counts once for Ferrari when Ferrari is the subject of a headline or story title, or is one of the names the episode covers and is named in a story, in the thread that connects the stories or in the audio. Being cited as a source does not count.
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