Streaming platforms are rebuilding cable by another name. The format won; the branding lost.
Why it mattersStreaming is rebuilding cable under another name, bringing linear viewing habits back into media planning.
Via The VergeBefore it's obvious. Five culture stories, under five minutes, five days a week. For innovators shaping brand, marketing and strategy.
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In this episode
Three London Fashion Week designers drew on Gossip Girl's prep aesthetic. When separate designers cite the same show, it can point to a wider trend.
Why it mattersWhether shoppers follow will show if it goes further than a mood board.
Via Techmeme / Wall Street JournalWhy it mattersStreaming is rebuilding cable under another name, bringing linear viewing habits back into media planning.
Via The VergeWhy it mattersMichelin rating wineries shows third-party credentialing in food and drink being claimed by whoever builds it first.
Via Robb ReportWhy it mattersAbramović's avatar archive turns decades of performance into a platform, recasting the archive as a revenue line.
Via ArtnetWhy it mattersA house designed for reading points to a slow-attention consumer, with the anti-scroll home emerging as a premium category.
Via DezeenMichelin moving into wine, Marina Abramović archiving herself as 125 avatar performances and streaming platforms rebuilding cable by another name all show established authorities stretching into new ground. Each turns an existing reputation or format into something it can extend. Even the prep look returning to London Fashion Week through Gossip Girl shows an old reference being reused as a system.
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