2Fashion and Style
Songmont launches its first shoes, drawing on Shanxi's Wotou shoe.
Why it mattersRooting the debut in the Wotou shoe lets Songmont sell footwear with the cultural storytelling it is already known for in bags.
Via WWDBefore it's obvious. Five culture stories, under five minutes, five days a week. For innovators shaping brand, marketing and strategy.
London's Design Museum gives 16 Black designers a major stage
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In this episode
1Design and Architecture
London's Design Museum surveys 16 Black designers in The Nue Black Aesthetic
Charlene Prempeh, the author and journalist, has guest-curated The Nue Black Aesthetic at London's Design Museum. The show brings together over 100 objects by 16 Black designers, spanning fashion, furniture, architecture, product design and sculpture.
Why it mattersHypebeast reports it is one of the most extensive exhibitions on contemporary Black design ever held in the UK. For brands, it puts a curated shortlist of working designers across several disciplines under one roof.
Via HypebeastOn our radar beforeDesign Museum has now come up in 2 of our 245 episodes. First: Ep 196, 8 Sep.
Four more signals
3Music and Entertainment
Stray Kids announce 2027 stadium tour with one member on military service.
Stray Kids have announced RUN IT, a 2027 world stadium tour across North America, Europe and the UK. Tickets go on general sale on 19 November through Live Nation, after membership and artist presales.
Why it mattersSeven members will play while Lee Know serves, so the stadium dates rest on the group and its number one album, THIS & THAT.
Via Hypebeast4Fashion and Style
Rick Owens reunites with Adidas for a new collaboration.
Owens presented inflatable outfits in his spring 2027 collection.
Why it mattersOwens told Vogue it is always about me and what I need, so Adidas gets his point of view on his terms.
Via VogueOn our radar beforeRick Owens has now come up in 7 of our 245 episodes. First: Ep 122, 26 Jun. Latest: Ep 238, 30 Oct. Every episode on Rick Owens.
5Brand and Business
YouTube says US holiday shopping videos passed 300 million views in three months.
Why it mattersIpsos found 94% of US holiday shoppers on YouTube took further steps, which lets YouTube sell brands on action rather than views.
Via GlossyOn our radar beforeYouTube has now come up in 21 of our 245 episodes. First: Ep 30, 26 Mar. Latest: Ep 230, 20 Oct. Every episode on YouTube.
What it means
Specific heritage is getting bigger stages
The Design Museum gave contemporary Black design a major London show, and Songmont based its debut shoes on a Shanxi tradition. Each takes one specific culture to a wider audience.
The case against
The theme wins attention, and the individual designers lose it.
Rick Owens told Vogue the Adidas collab is always about him and what he needs. Adidas signed up anyway, which tells you who wanted it more.
One to watch
Songmont will release a second footwear collection by 9 May 2027.
Our call, not a certainty. Deadline: May 2027. How our calls have done
Earlier editions
Ep 244 · Mon 9 NovSoho House brings its London club spirit to Tokyo's AoyamaEp 243 · Fri 6 NovKering reportedly taps London designer Martine Rose to lead BalenciagaEp 242 · Thu 5 NovPalace opens its London flagship with a shop-only Burberry capsuleEp 241 · Wed 4 NovParamount+ dramas could soon move to HBO
All 245 episodes
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