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In this episode
Opening a shop used to mean filling it with stock. Palace Skateboards, the London skate label, made a 10-piece capsule with Burberry for its new Poland Street flagship.
Why it mattersIt pairs a screen-printed honey beige car coat with House Check pieces, and Palace adds a London-only range embossed with the number 8. Tying product to one address gives fans a reason to travel, which online drops struggle to do.
Via HypebeastBerlin-based Pliant raised an $80M Series C led by Seaya Nova and Speedinvest.
Why it mattersBusiness suppliers gain customers that read terms and pay in seconds, while sales teams built on lunches and calls lose ground.
Via TechmemeWhy it mattersGaming communities gain a merchandise business with real fashion credibility, and Trial and Error reaches a closed crowd that ads cannot reach.
Via HypebeastWhy it mattersThe Hirshhorn regains an open-air room for big public works, and partners gain a fresh stage in the capital.
Via Surface MagazineWhy it mattersHotels and offices can order one look across a whole fit-out, which helps Lapalma compete for full contracts rather than single pieces.
Via DezeenPalace kept its Burberry collection to one shop, and vaultroom carried its club identity into a streetwear collection. Both make getting in come before buying.
Trial and Error's own fans, more than vaultroom's members, will buy most of this stock.
Palace kept the Burberry capsule to one London shop. Hard luck, Leeds.
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