Adobe
Adobe has come up in 5 episodes of The Pattern, first on Thu 12 Mar 2026 and most recently on Fri 11 Sep 2026.
Going into a meeting about Adobe? Copy a one-page brief: the threads it sat in, who came up alongside it and the latest stories.
The threads it sat in
The idea that connected each episode's stories, latest first.
- Fri 11 Sep 2026Institutions replaced campaigns. Culture made the first move
- Thu 30 Apr 2026Access beats ownership. Brands are opening up their tools
- Thu 16 Apr 2026Brands are now responding to internet speed, not market cycles
Every episode
- Fri 11 Sep 2026 · Ep 199Adobe hit one billion monthly active users by making its freemium tier the growth engine.With a billion people using Adobe's tools, creative value is shifting from the software to the judgement applied to it.Via Techmeme · Tech and Digital
- Thu 30 Apr 2026 · Ep 65Anthropic embeds Claude directly into Blender, Adobe, and Autodesk creative workflows.Software defaults are starting to decide which creative outputs teams own and which they hand to AI, as Claude enters creative apps.Via Design Taxi · Tech and Digital
- Thu 16 Apr 2026 · Ep 51Adobe launches an AI assistant that executes multi-step workflows across all its creative apps.Creative professionals who cannot articulate outcomes clearly will lose ground to those who can, faster than expected.Via Engadget · Music and Entertainment
- Tue 17 Mar 2026 · Ep 21Apple bought MotionVFX to compete with Adobe's creative monopolyPlatform owners are buying their way into creative tools, so independent software makers now face rivals who want the whole stack.Via TechCrunch · Tech and Digital
- Thu 12 Mar 2026 · Ep 16Netflix may have paid $600 million for Ben Affleck's AI film production start-upCreative-tool start-ups have new buyers beyond Adobe and Autodesk: streaming platforms that want to own production from idea to screen.Via TechCrunch · Brand and Business
How we count: an episode counts once for Adobe when Adobe is the subject of a headline or story title, or is one of the names the episode covers and is named in a story, in the thread that connects the stories or in the audio. Being cited as a source does not count.
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