Audemars Piguet

The threads it sat in

The idea that connected each episode's stories, latest first.

• Thu 21 May 2026Demand did not disappear. It was waiting for the right ritual
• Mon 18 May 2026Crowds are ungovernable. Scarcity marketing hit its ceiling
• Sat 16 May 2026Without the human, only the floor remains
• Fri 15 May 2026Spectacle replaced substance. Queues replaced critics
• Tue 12 May 2026Subscriptions carry the status that aspiration once did

Every episode

• Thu 21 May 2026 · Ep 86Swatch and Audemars Piguet's $400 plastic pocket watch sparks queues and resale flippingVia Business of Fashion · Fashion and Style
• Mon 18 May 2026 · Ep 83Crowds are ungovernable. Scarcity marketing hit its ceiling.
• Sun 17 May 2026 · Ep 82Mentioned in the audioMentioned in the audio
• Sat 16 May 2026 · Ep 81Swatch's Royal Pop with Audemars Piguet lifts its share priceVia South China Morning Post · Brand and Business
• Fri 15 May 2026 · Ep 80Swatch x Audemars Piguet Royal Pop sends Hong Kongers queuing overnight for a pocket watchVia Glossy / South China Morning Post · Brand and Business
• Tue 12 May 2026 · Ep 77Swatch x Audemars Piguet is generating pre-launch hype that neither brand could manufacture alone.Via Glossy · Fashion and Style

How we count: an episode counts once for Audemars Piguet when Audemars Piguet is the subject of a headline or story title, or is one of the names the episode covers and is named in a story, in the thread that connects the stories or in the audio. Being cited as a source does not count.