Byredo
Byredo has come up in 4 episodes of The Pattern, first on Tue 24 Mar 2026 and most recently on Tue 25 Aug 2026.
Going into a meeting about Byredo? Copy a one-page brief: the threads it sat in, who came up alongside it and the latest stories.
- Usually in
- Brand and Business (3)
- Comes up alongside
- Charlotte Tilbury (2), Puig (2), Estée Lauder (1), Sephora (1)
The threads it sat in
The idea that connected each episode's stories, latest first.
- Tue 25 Aug 2026Owning distribution counts for more than owning content
- Wed 29 Apr 2026Hype cycles end. Brands built on moments face the reckoning
Every episode
- Tue 25 Aug 2026 · Ep 182Byredo entering Sephora signals niche fragrance's mass-market surrender.Byredo's move into Sephora suggests the middle ground between selective retail and mass access is disappearing for niche fragrance.Via Glossy · Brand and Business
- Wed 29 Apr 2026 · Ep 64Puig's sales growth slows at Byredo and Charlotte TilburyVia Business of Fashion · Brand and Business
- Wed 25 Mar 2026 · Ep 29Mentioned in the audioMentioned in the audio
- Tue 24 Mar 2026 · Ep 28Estée Lauder and Puig are discussing a merger that would create a beauty superpowerVia Business of Fashion · Brand and Business
How we count: an episode counts once for Byredo when Byredo is the subject of a headline or story title, or is one of the names the episode covers and is named in a story, in the thread that connects the stories or in the audio. Being cited as a source does not count.
Tomorrow, by breakfast
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