IKEA

The threads it sat in

The idea that connected each episode's stories, latest first.

• Sat 29 Aug 2026Secondary markets ate the product team's job
• Mon 24 Aug 2026Gaming annexes the home. Design confirms the takeover
• Sun 23 Aug 2026Seoul rewrites the map. Western brands are still reading the old one
• Thu 20 Aug 2026Rarity moves from price to memory and inheritance
• Mon 20 Jul 2026Transparency became compulsory. Luxury forgot to prepare
• Wed 13 May 2026Scarcity became the strategy. Volume is now the liability

Every episode

• Sat 29 Aug 2026 · Ep 186IKEA hides clutter behind its own billboards. The product and the problem share the same frame.IKEA's ads acknowledge the clutter rather than sell the tidy outcome, meeting people where they actually live.Via Famous Campaigns · Brand and Business
• Mon 24 Aug 2026 · Ep 181Xbox and IKEA bring gaming into the home, literallyVia Hypebeast · Design and Architecture
• Sun 23 Aug 2026 · Ep 180IKEA's Konstrunda collection prices collectible design for first-time buyers.The entry-level collector is emerging as a real segment, with taste being formed well before spending power arrives.Via Dezeen · Design and Architecture
• Thu 20 Aug 2026 · Ep 177IKEA launches Konstrunda, 22 collectible pieces by seven designers at mass-market pricesVia Dezeen · Design and Architecture
• Mon 20 Jul 2026 · Ep 146Ikea's parent is offloading eight Chinese retail properties, its largest asset disposal in the market.Ikea's parent selling Chinese properties suggests store count in China matters less than which formats earn their place.Via South China Morning Post · Brand and Business
• Wed 13 May 2026 · Ep 78IKEA commissioned serious designers. The mass-market brief is changing.Via Dezeen · Design and Architecture
• Wed 6 May 2026 · Ep 71IKEA acquires a furniture museum, then commissions a warehouse conversion for it.Via ArchDaily · Design and Architecture
• Wed 22 Apr 2026 · Ep 57IKEA revives the inflatable chair, putting R&D money behind 1990s design.Via Dezeen · Design and Architecture
• Thu 16 Apr 2026 · Ep 51IKEA turns its viral April Fool's meatball lollipop into a real product with Chupa Chups.Via Hypebeast · Lifestyle and Taste
• Wed 15 Apr 2026 · Ep 50Mentioned in the audioMentioned in the audio

How we count: an episode counts once for IKEA when IKEA is the subject of a headline or story title, or is one of the names the episode covers and is named in a story, in the thread that connects the stories or in the audio. Being cited as a source does not count.