L'Oréal
L'Oréal has come up in 9 episodes of The Pattern, first on Tue 3 Mar 2026 and most recently on Fri 2 Oct 2026.
Going into a meeting about L'Oréal? Copy a one-page brief: the threads it sat in, who came up alongside it and the latest stories.
- Usually in
- Brand and Business (4)
- Comes up alongside
- Estée Lauder (2), Puig (2), Charlotte Tilbury (1), Hermès (1), Kering (1), LVMH (1)
The threads it sat in
The idea that connected each episode's stories, latest first.
- Sat 6 Jun 2026Physical presence became the scarcest premium. Screens are cheap
- Tue 7 Apr 2026Three industries drop the models that served them for decades
Every episode
- Fri 2 Oct 2026 · Ep 218Mentioned in the audioMentioned in the audio
- Sat 6 Jun 2026 · Ep 102L'Oréal becomes the founding olfactory partner of an AI art museum.L'Oréal's move suggests AI art institutions are taking the high-status role that galleries once played for luxury fragrance.Via Business of Fashion · Art and Photography
- Fri 17 Apr 2026 · Ep 52Mentioned in the audioMentioned in the audio
- Wed 8 Apr 2026 · Ep 43Mentioned in the audioMentioned in the audio
- Tue 7 Apr 2026 · Ep 42Unilever is shedding food to become a pure beauty conglomerate and challenge L'Oréal directlyBeauty brings higher margins and premium valuations that packaged food does not, which is what Unilever is chasing.Via Business of Fashion · Brand and Business
- Sun 5 Apr 2026 · Ep 40Mentioned in the audioMentioned in the audio
- Thu 2 Apr 2026 · Ep 37Estée Lauder and Puig advance talks to combine in a mostly stock dealVia Business of Fashion · Brand and Business
- Wed 25 Mar 2026 · Ep 29Puig and Estée Lauder are considering a mergerVia Business of Fashion · Brand and Business
- Tue 3 Mar 2026 · Ep 7Molly Sims' Yse Beauty appoints its first chief executiveVia Business of Fashion · Brand and Business
How we count: an episode counts once for L'Oréal when L'Oréal is the subject of a headline or story title, or is one of the names the episode covers and is named in a story, in the thread that connects the stories or in the audio. Being cited as a source does not count.
Tomorrow, by breakfast
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