Loewe
Loewe has come up in 3 episodes of The Pattern, first on Fri 27 Mar 2026 and most recently on Tue 25 Aug 2026.
Going into a meeting about Loewe? Copy a one-page brief: the threads it sat in, who came up alongside it and the latest stories.
The threads it sat in
The idea that connected each episode's stories, latest first.
- Tue 25 Aug 2026Owning distribution counts for more than owning content
- Fri 10 Apr 2026Luxury shops borrow from hotels to look after clients
Every episode
- Tue 25 Aug 2026 · Ep 182Loewe casts Lil Yachty from a viral moment, not a casting brief.Campaign casting is increasingly mined from cultural accidents such as viral moments rather than built from an in-house brief.Via Hypebeast · Fashion and Style
- Fri 10 Apr 2026 · Ep 45Luxury brands see incense as fragrance's next white space.Fragrance brands still treating home scent as a secondary category are leaving margin on the table while competitors establish category leadership.Via Business of Fashion · Lifestyle and Taste
- Fri 27 Mar 2026 · Ep 31Mentioned in the audioMentioned in the audio
How we count: an episode counts once for Loewe when Loewe is the subject of a headline or story title, or is one of the names the episode covers and is named in a story, in the thread that connects the stories or in the audio. Being cited as a source does not count.
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