mfpen
mfpen has come up in 3 episodes of The Pattern, first on Sat 8 Aug 2026 and most recently on Wed 2 Sep 2026.
Going into a meeting about mfpen? Copy a one-page brief: the threads it sat in, who came up alongside it and the latest stories.
- Usually in
- Fashion and Style (2)
- Comes up alongside
- New Balance (2)
The threads it sat in
The idea that connected each episode's stories, latest first.
- Wed 2 Sep 2026Provenance replaced association as the new prestige currency
- Sat 15 Aug 2026Identity does the work product strategy cannot
- Sat 8 Aug 2026Optimism found a business model. The cynics are losing margin
Every episode
- Wed 2 Sep 2026 · Ep 190Surplus becomes prestige: mfpen and New Balance build a 90-pair edition from factory offcutsVia Hypebeast · Fashion and Style
- Sat 15 Aug 2026 · Ep 172mfpen debuts a New Balance collab on the Copenhagen runway.A Scandinavian minimalist label treating a US running shoe as a runway centrepiece marks the final collapse of the sportswear-fashion hierarchy.Via Hypebeast · Design and Architecture
- Sat 8 Aug 2026 · Ep 165Deadlines as aesthetic: Copenhagen Fashion Week's most interesting show is about overwork, not escape.Copenhagen's show about overwork suggests a generation now aestheticises the grind, fracturing wellness as the default aspiration.Via Hypebeast · Fashion and Style
How we count: an episode counts once for mfpen when mfpen is the subject of a headline or story title, or is one of the names the episode covers and is named in a story, in the thread that connects the stories or in the audio. Being cited as a source does not count.
Tomorrow, by breakfast
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