On
On has come up in 3 episodes of The Pattern, first on Fri 15 May 2026 and most recently on Sat 19 Sep 2026.
Going into a meeting about On? Copy a one-page brief: the threads it sat in, who came up alongside it and the latest stories.
- Comes up alongside
- Nike (1)
The threads it sat in
The idea that connected each episode's stories, latest first.
- Sat 19 Sep 2026Challengers win by building categories, not borrowing them
- Fri 15 May 2026Spectacle replaced substance. Queues replaced critics
Every episode
- Sat 19 Sep 2026 · Ep 207Kylian Mbappé leaves Nike for On as the Swiss brand launches a football divisionVia Hypebeast · Brand and Business
- Sat 16 May 2026 · Ep 81Mentioned in the audioMentioned in the audio
- Fri 15 May 2026 · Ep 80On's spray-on shoe robot is a manufacturing spectacle, not a factoryManufacturing is turning into public performance, making the factory floor a new kind of flagship for origin stories.Via Dezeen · Design and Architecture
How we count: an episode counts once for On when On is the subject of a headline or story title, or is one of the names the episode covers and is named in a story, in the thread that connects the stories or in the audio. Being cited as a source does not count.
Tomorrow, by breakfast
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