Skims
Skims has come up in 7 episodes of The Pattern, first on Fri 3 Apr 2026 and most recently on Thu 8 Oct 2026.
Going into a meeting about Skims? Copy a one-page brief: the threads it sat in, who came up alongside it and the latest stories.
- Usually in
- Brand and Business (4)
The threads it sat in
The idea that connected each episode's stories, latest first.
- Sun 20 Sep 2026Slow brands outlast clever ones. The decade just proved it
- Wed 12 Aug 2026Bodies, wrappers, and air. Physicality is making its case
- Thu 21 May 2026Demand did not disappear. It was waiting for the right ritual
Every episode
- Thu 8 Oct 2026 · Ep 222Mentioned in the audioMentioned in the audio
- Sun 20 Sep 2026 · Ep 208SKIMS opens a European flagship in LondonVia Vogue · Brand and Business
- Wed 12 Aug 2026 · Ep 169SKIMS opens its London flagship, designed by Rafael de Cárdenas in its nude paletteVia Dezeen · Design and Architecture
- Sat 25 Jul 2026 · Ep 151Mentioned in the audioMentioned in the audio
- Thu 21 May 2026 · Ep 86Skims plants a flagship on Regent Street while the headlines are messy.Committing to a flagship during a bad news cycle signals long-term confidence in the market.Via Retail Gazette · Brand and Business
- Sat 4 Apr 2026 · Ep 39Columbia Sportswear hired the Skims growth lead to make an 88-year-old brand coolVia Business of Fashion · Brand and Business
- Fri 3 Apr 2026 · Ep 38Columbia Sportswear hired Skims' growth lead to make an 88-year-old brand cool againVia Business of Fashion · Brand and Business
How we count: an episode counts once for Skims when Skims is the subject of a headline or story title, or is one of the names the episode covers and is named in a story, in the thread that connects the stories or in the audio. Being cited as a source does not count.
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