Stüssy
Stüssy has come up in 3 episodes of The Pattern, first on Tue 28 Jul 2026 and most recently on Tue 13 Oct 2026.
Going into a meeting about Stüssy? Copy a one-page brief: the threads it sat in, who came up alongside it and the latest stories.
- Comes up alongside
- Denim Tears (1), Supreme (1)
The threads it sat in
The idea that connected each episode's stories, latest first.
- Tue 13 Oct 2026East rewrites where luxury gets its authority
- Tue 28 Jul 2026Subtraction beats addition. Brands win by removing themselves
Every episode
- Tue 13 Oct 2026 · Ep 225Stüssy and Denim Tears combine archive graphics into a single object, making ideology wearableStüssy and Denim Tears show durable collaborations sharing a legible point of view rather than swapping logos.Via Hypebeast · Fashion and Style
- Thu 13 Aug 2026 · Ep 170Mentioned in the audioMentioned in the audio
- Tue 28 Jul 2026 · Ep 154Stüssy's power came from never wanting to be Supreme. Restraint was the strategy.Stüssy's durability came from restraint and refusal, the opposite of the collaboration volume many streetwear brands now chase.Via Highsnobiety · Music and Entertainment
How we count: an episode counts once for Stüssy when Stüssy is the subject of a headline or story title, or is one of the names the episode covers and is named in a story, in the thread that connects the stories or in the audio. Being cited as a source does not count.
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