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On our radar

TikTok

TikTok has come up in 26 episodes of The Pattern, first on Fri 27 Feb 2026 and most recently on Tue 20 Oct 2026.

Going into a meeting about TikTok? Copy a one-page brief: the threads it sat in, who came up alongside it and the latest stories.

Usually in
Brand and Business (9), Music and Entertainment (7), Tech and Digital (3)
Comes up alongside
YouTube (4), Meta (3), Netflix (2), Snapchat (2), Amazon (1), ByteDance (1)
Related on our radar
ByteDance
Every episode since Wed 25 Feb 2026, one dot each. TikTok in blue, the latest in orange.

The threads it sat in

The idea that connected each episode's stories, latest first.

Every episode

How we count: an episode counts once for TikTok when TikTok is the subject of a headline or story title, or is one of the names the episode covers and is named in a story, in the thread that connects the stories or in the audio. Being cited as a source does not count.

Tomorrow, by breakfast

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