Uber
Uber has come up in 5 episodes of The Pattern, first on Wed 25 Feb 2026 and most recently on Sun 6 Sep 2026.
Going into a meeting about Uber? Copy a one-page brief: the threads it sat in, who came up alongside it and the latest stories.
The threads it sat in
The idea that connected each episode's stories, latest first.
- Sun 6 Sep 2026Comeback capital is the market's most underpriced asset
- Thu 3 Sep 2026Identity shed its biography. Careers are being rewritten from scratch
- Fri 14 Aug 2026Music eats fashion. Taste formation just changed hands
- Fri 24 Apr 2026Gatekeeping collapsed. Access is now the competitive advantage
Every episode
- Sun 6 Sep 2026 · Ep 194Uber puts $100 million into Atoms, the new company of ousted founder Travis KalanickVia Financial Times · Brand and Business
- Thu 3 Sep 2026 · Ep 191Uber launches London robotaxis before Waymo. British networks, not American capital, decided the race.Uber beating Waymo to London suggests autonomous mobility will spread through regional partnerships rather than on US giants' terms.Via The Verge · Tech and Digital
- Fri 14 Aug 2026 · Ep 171Pony AI deploys 2,000 robotaxis across Europe through Uber, starting in Zagreb.Autonomous taxis arriving in European cities could reshape dwell time and foot traffic around retail and out-of-home sites.Via Techmeme · Tech and Digital
- Fri 24 Apr 2026 · Ep 59Claude connects to Spotify, Uber, and Resy. AI becomes the concierge layer.An assistant that sits between people and their apps can shape taste, so brands missing from it risk going unseen.Via Engadget · Tech and Digital
- Wed 25 Feb 2026 · Ep 1Google's Gemini can now handle multi-step tasks on a phone, where Siri can'tGemini can book an Uber or order food without the user moving between apps, something Apple has struggled with.Via The Verge · Tech and Digital
How we count: an episode counts once for Uber when Uber is the subject of a headline or story title, or is one of the names the episode covers and is named in a story, in the thread that connects the stories or in the audio. Being cited as a source does not count.
Tomorrow, by breakfast
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