Uniqlo
Uniqlo has come up in 3 episodes of The Pattern, first on Fri 10 Jul 2026 and most recently on Mon 12 Oct 2026.
Going into a meeting about Uniqlo? Copy a one-page brief: the threads it sat in, who came up alongside it and the latest stories.
- Usually in
- Brand and Business (2)
The threads it sat in
The idea that connected each episode's stories, latest first.
- Mon 12 Oct 2026Formats earn genre status once they get a name
- Fri 11 Sep 2026Institutions replaced campaigns. Culture made the first move
- Fri 10 Jul 2026Simplicity becomes the premium signal. Restraint sells
Every episode
- Mon 12 Oct 2026 · Ep 224JW Anderson and UNIQLO frame their collection around theatre and campus life, not productJW Anderson and UNIQLO built the collaboration around a world rather than a category, giving products a story without a celebrity.Via Hypebeast · Fashion and Style
- Fri 11 Sep 2026 · Ep 199Uniqlo's US expansion is driven by a deliberately non-trend positioning in a trend-saturated market.Via Glossy · Brand and Business
- Fri 10 Jul 2026 · Ep 136Uniqlo grows double digits in China while every other Western retailer retreats.Uniqlo's double-digit China growth during a wider retreat suggests function is outlasting heritage and aspiration in a deflationary market.Via South China Morning Post · Brand and Business
How we count: an episode counts once for Uniqlo when Uniqlo is the subject of a headline or story title, or is one of the names the episode covers and is named in a story, in the thread that connects the stories or in the audio. Being cited as a source does not count.
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