Whoop
Whoop has come up in 6 episodes of The Pattern, first on Thu 5 Mar 2026 and most recently on Thu 2 Apr 2026.
Going into a meeting about Whoop? Copy a one-page brief: the threads it sat in, who came up alongside it and the latest stories.
- Usually in
- Fashion and Style (2)
- Comes up alongside
- Samuel Ross (3), Google (1), PlayStation (1), Sony (1)
Every episode
- Thu 2 Apr 2026 · Ep 37Google is launching a screenless Fitbit to compete with Whoop and OuraThe next wave of wearables is competing by removing features, with design aimed at disappearing rather than drawing attention.Via Business of Fashion · Tech and Digital
- Wed 1 Apr 2026 · Ep 36Whoop's valuation triples to $10 billion with Ronaldo and LeBron as investorsIn wellness and fitness, the names on the cap table now lend as much brand credibility as the product itself.Via TechCrunch · Lifestyle and Taste
- Mon 16 Mar 2026 · Ep 20AI earbuds designed like fine jewellery rather than consumer electronicsWearable tech is borrowing fashion's language to earn premium prices, as Whoop did with Samuel Ross.Via Yanko Design · Design and Architecture
- Tue 10 Mar 2026 · Ep 14Whoop launches a fashion line with Samuel Ross that hides its trackersWearable tech may end up as a component that fashion brands source rather than a product people strap on.Via Vogue · Fashion and Style
- Thu 5 Mar 2026 · Ep 9Whoop adds 600 roles ahead of its IPO while Sony pulls PlayStation games from PCPlatform strategy is splitting: companies that sit on the body can expand everywhere, while those that can't, like Sony, fall back on exclusives and scarcity.Via Business of Fashion · Brand and Business
1 more episode retold this news.
How we count: an episode counts once for Whoop when Whoop is the subject of a headline or story title, or is one of the names the episode covers and is named in a story, in the thread that connects the stories or in the audio. Being cited as a source does not count.
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