2Fashion and Style
Anthropologie's sneaker sales are up 30 percent.
Why it mattersLifestyle retailers are finding new revenue in adjacent categories, with sneakers growing inside a brand known for something else.
Via GlossyBefore it's obvious. Five culture stories, under five minutes, five days a week. For innovators shaping brand, marketing and strategy.
Olivia Rodrigo's Daisy Chain Fields raises $20 million for women and girls
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In this episode
1Culture and Ideas
Olivia Rodrigo's Daisy Chain Fields raises $20 million for groups supporting women and girls
Olivia Rodrigo's Daisy Chain Fields raised $20 million for organisations supporting women and girls. Reviewers called it one of the year's most communal live experiences.
Why it mattersBuilding a festival around the cause is a different model from attaching a charity partner to an existing product, and here it raised serious money.
Via Consequence of SoundOn our radar beforeOlivia Rodrigo has now come up in 3 of our 188 episodes. First: Ep 67, 2 May. Latest: Ep 68, 3 May. Every episode on Olivia Rodrigo.
Five more signals
3Tech and Digital
Grindr's $350-plus EDGE tier positions a dating app as a healthcare and identity platform.
Why it mattersGrindr's premium tier shows community platforms moving into health and identity services that general platforms cannot easily match.
Via TechCrunch4Music and Entertainment
John Ternus takes over Apple on Tuesday. The product engineer replaces the supply chain operator.
Why it mattersApple's new chief is a product engineer, which may shift its campaigns from seamless convenience towards object desire and craft.
Via DawnOn our radar beforeApple has now come up in 24 of our 188 episodes. First: Ep 1, 25 Feb. Latest: Ep 183, 26 Aug. Every episode on Apple.
5Brand and Business
Jordan Brand honours UK basketball culture with a London-specific Air Jordan 4 colourway.
Why it mattersGlobal brands are moving from translated localisation to cultural co-authorship, as Jordan's London Air Jordan 4 shows.
Via Hypebeast6Design and Architecture
The Moganshan Liaoyuan Theatre dissolves the urban-rural binary in a Chinese valley resort.
Why it mattersResorts in China's secondary cultural destinations are setting experiential benchmarks that hospitality and retail elsewhere may follow.
Via ArchDailyWhat it means
Community replaced content as the premium cultural product.
Olivia Rodrigo's Daisy Chain Fields raised $20 million for women and girls. Grindr is building a premium health and identity tier for its users, and Jordan Brand honoured UK basketball with a London Air Jordan 4. All three start from a community that already exists. The product follows the people rather than being pushed at them. Community itself has become the thing being built.
One to watch
Nike will introduce a geography-specific Air Jordan colourway for a second non-US city within six months of the London 4 release, confirming a repeatable product strategy rather than a one-off.
Tomorrow, by breakfast
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