FKA twigs scores Burberry. The campaign is a music commission dressed as fashion.
Why it mattersBurberry's FKA twigs campaign treats music as co-authorship rather than a licensing line, and it sounds different for it.
Via HypebeastBefore it's obvious. Five culture stories, under five minutes, five days a week. For innovators shaping brand, marketing and strategy.
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In this episode
Miley Cyrus is presenting herself professionally as simply Miley, redirecting her domain, renaming her Instagram handle and rolling out a red-coded visual identity for her tenth album. A tenth album is a point where a long career can reset.
Why it mattersDropping the surname could help her step further from her Disney years.
Via Design TaxiWhy it mattersBurberry's FKA twigs campaign treats music as co-authorship rather than a licensing line, and it sounds different for it.
Via HypebeastWhy it mattersBrands choosing designers are treating taste as the credential that counts.
Via DezeenOn our radar beforeKelly Wearstler has now come up in 4 of our 191 episodes. First: Ep 37, 2 Apr. Latest: Ep 51, 16 Apr. Every episode on Kelly Wearstler.
Why it mattersUber beating Waymo to London suggests autonomous mobility will spread through regional partnerships rather than on US giants' terms.
Via The VergeOn our radar beforeUber has now come up in 4 of our 191 episodes. First: Ep 1, 25 Feb. Latest: Ep 171, 14 Aug. Every episode on Uber.
Why it mattersProduct placement is shifting from passive presence to rituals that fictional characters can act out on screen.
Via Famous CampaignsWhy it mattersProvenance in design is moving from who made an object to what made it, with material origin becoming a premium story.
Via HypebeastMiley Cyrus dropping her surname, Burberry commissioning FKA twigs as a musical co-author rather than a face, and Kelly Wearstler moving from interiors into clothing for H&M all loosen the hold of an origin story. Creative authority is being separated from the category a person started in. The name itself has become the main product.
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