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In this episode
John Ternus takes over Apple from Tim Cook, whose tenure was defined by supply chain mastery and political finesse. Ternus is a hardware engineer who thinks in materials, tolerances and form factors more than trade relationships and regulatory positioning.
Why it mattersThat could shift how Apple makes design decisions. The first product event, days into the role, will show how much that changes.
Via TechCrunchOn our radar beforeApple has now come up in 26 of our 193 episodes. First: Ep 1, 25 Feb. Latest: Ep 190, 2 Sep. Every episode on Apple.
Why it mattersWith institutions cancelling contested figures, brands' creative partnerships could face the same scrutiny.
Via HypebeastOn our radar beforeOff-White has now come up in 4 of our 193 episodes. First: Ep 12, 8 Mar. Latest: Ep 170, 13 Aug. Every episode on Off-White.
Why it mattersNvidia chips are being used as a foreign policy asset, adding geopolitical risk to supply chains that depend on access to them.
Via TechmemeOn our radar beforeNvidia has now come up in 10 of our 193 episodes. First: Ep 18, 14 Mar. Latest: Ep 152, 26 Jul. Every episode on Nvidia.
Why it mattersRoland is placing generative AI inside the producer's workflow rather than replacing it, a positioning choice in an unsettled category.
Via The VergeWhy it mattersYounger Asian collectors do not separate gallery, store and studio, rewarding offers that cross all three.
Via MonocleOn our radar beforeFrieze has now come up in 2 of our 193 episodes. First: Ep 135, 9 Jul. Every episode on Frieze.
Why it mattersLegacy high street brands are betting on creative credibility rather than product fixes, handing the keys to independent talent.
Via VogueOn our radar beforeAllSaints has now come up in 2 of our 193 episodes. First: Ep 189, 1 Sep.
John Ternus, a hardware engineer, taking over Apple, Roland putting generative AI inside a producer's DAW rather than a consumer app, and Nvidia chips helping broker an Armenia and Azerbaijan peace deal all put technical people at the centre of decisions once made elsewhere. Materials, tools and compute are shaping culture and politics more directly. Those who build things are gaining authority that marketers and diplomats once held.
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