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In this episode
Gentle Monster has filled its redesigned Soho flagship with kinetic art installations and a sculpture making its global debut. The art is there to give the products meaning and support their price.
Why it mattersGentle Monster treats the store as a communication investment as much as a sales channel, an approach European luxury houses could learn from.
Via HypebeastOn our radar beforeGentle Monster has now come up in 5 of our 203 episodes. First: Ep 85, 20 May. Latest: Ep 149, 23 Jul. Every episode on Gentle Monster.
Why it mattersFashion's art partnerships are moving from decoration to substance, hiring filmmakers for intellectual weight over aesthetic fit.
Via HypebeastOn our radar beforeMiu Miu has now come up in 4 of our 203 episodes. First: Ep 66, 1 May. Latest: Ep 158, 1 Aug. Every episode on Miu Miu.
Why it mattersApple TV's Emmy win suggests singular bets at the right cultural moment can outperform volume-driven slates.
Via VarietyOn our radar beforeApple TV has now come up in 3 of our 203 episodes. First: Ep 54, 19 Apr. Latest: Ep 152, 26 Jul. Every episode on Apple TV.
Why it mattersPrada's Galleria complex shows luxury turning its founding address into proof of the brand.
Via VogueOn our radar beforePrada has now come up in 15 of our 203 episodes. First: Ep 2, 26 Feb. Latest: Ep 158, 1 Aug. Every episode on Prada.
Why it mattersMusic formats that treat listeners as collaborators are outflanking platforms that treat them only as audiences.
Via TechCrunchOn our radar beforeSpotify has now come up in 19 of our 203 episodes. First: Ep 1, 25 Feb. Latest: Ep 171, 14 Aug. Every episode on Spotify.
Gentle Monster turning its Soho store into kinetic sculpture, Prada building an eight-floor complex in Milan's Galleria and Miu Miu handing its Art Basel moment to a filmmaker all convert moments into something more lasting. Pop-ups, collaborations and limited drops are everywhere. The brands gathering cultural authority are investing in places and ideas built to stay.
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