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In this episode
Nick Knight has used AI to turn static stills into fashion films for H&M's London Fashion Week show. A photographer of his standing using AI lends the tools some of his credibility, a contested move in the creative industries.
Why it mattersH&M gets prestige; Knight gets scale.
Via VogueOn our radar beforeH&M has now come up in 9 of our 206 episodes. First: Ep 27, 23 Mar. Latest: Ep 191, 3 Sep. Every episode on H&M.
Why it mattersMakeup artists running gallery-grade institutions shows the old borders between creative trades breaking down for good.
Via DezeenWhy it mattersUnsealed filings showing Microsoft called scraping labour theft raise legal exposure for AI content built on scraped data.
Via TechCrunchOn our radar beforeMicrosoft has now come up in 11 of our 206 episodes. First: Ep 3, 27 Feb. Latest: Ep 152, 26 Jul. Every episode on Microsoft.
Why it mattersHartnett's fake fine-dining room shows experiential advocacy reaching further than a press release for a public interest cause.
Via Famous CampaignsWhy it mattersMajor Western institutions keep choosing Latin American women architects, turning the choice of architect into a cultural signal.
Via Surface MagazineWhy it mattersCollaborations are being designed as finite series with deliberate endings, making scarcity a matter of time rather than units.
Via HypebeastNick Knight lent his name to AI-made fashion films for H&M, Microsoft privately called AI scraping labour theft, and Isamaya Ffrench is turning Studio Iron into a collectible design house. All three put the human signature at the centre. AI can produce the output, but not the credibility that makes it matter. A named, trusted author gives the work its value.
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