H&M
H&M has come up in 9 episodes of The Pattern, first on Mon 23 Mar 2026 and most recently on Fri 18 Sep 2026.
Going into a meeting about H&M? Copy a one-page brief: the threads it sat in, who came up alongside it and the latest stories.
- Usually in
- Fashion and Style (4), Design and Architecture (3)
- Comes up alongside
- Kelly Wearstler (3), Shein (1)
The threads it sat in
The idea that connected each episode's stories, latest first.
- Fri 18 Sep 2026Authorship gets scarce. AI made it the only premium
- Thu 3 Sep 2026Identity shed its biography. Careers are being rewritten from scratch
- Fri 14 Aug 2026Music eats fashion. Taste formation just changed hands
- Fri 8 May 2026Global brands lost the cultural fluency arms race. Local proxies win now
- Thu 16 Apr 2026Brands are now responding to internet speed, not market cycles
Every episode
- Fri 18 Sep 2026 · Ep 206Nick Knight uses AI to turn studio stills into fashion films for H&MVia Vogue · Fashion and Style
- Thu 3 Sep 2026 · Ep 191Kelly Wearstler designs clothing for H&M.Brands choosing designers are treating taste as the credential that counts.Via Dezeen · Design and Architecture
- Fri 14 Aug 2026 · Ep 171Shein is positioning for a valuation on par with H&M, not Shein.Before its IPO, Shein is pitching itself as a global fashion giant rather than a fast-fashion disruptor.Via South China Morning Post · Brand and Business
- Fri 29 May 2026 · Ep 94Mentioned in the audioMentioned in the audio
- Fri 8 May 2026 · Ep 73H&M is borrowing local cultural capital rather than exporting its own identity.H&M is borrowing local cultural capital, as campaigns commissioned in each market start to replace central work localised afterwards.Via Retail Gazette · Fashion and Style
- Thu 2 Apr 2026 · Ep 37Kelly Wearstler is designing modular furniture for H&M Home at Milan design weekVia Dezeen · Design and Architecture
- Fri 27 Mar 2026 · Ep 31H&M still publishes emissions data whilst competitors stopped reporting climate metricsVia Business of Fashion · Fashion and Style
- Mon 23 Mar 2026 · Ep 27H&M still publishes emissions data as competitors fall silentVia Business of Fashion · Fashion and Style
1 more episode retold this news.
How we count: an episode counts once for H&M when H&M is the subject of a headline or story title, or is one of the names the episode covers and is named in a story, in the thread that connects the stories or in the audio. Being cited as a source does not count.
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