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Shein

Shein has come up in 6 episodes of The Pattern, first on Mon 2 Mar 2026 and most recently on Fri 14 Aug 2026.

Going into a meeting about Shein? Copy a one-page brief: the threads it sat in, who came up alongside it and the latest stories.

Usually in
Brand and Business (5)
Comes up alongside
Amazon (1), Estée Lauder (1), H&M (1), Hermès (1), L'Oréal (1), Primark (1)
Every episode since Wed 25 Feb 2026, one dot each. Shein in blue, the latest in orange.

The threads it sat in

The idea that connected each episode's stories, latest first.

Every episode

How we count: an episode counts once for Shein when Shein is the subject of a headline or story title, or is one of the names the episode covers and is named in a story, in the thread that connects the stories or in the audio. Being cited as a source does not count.

Tomorrow, by breakfast

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