October 2026

The names we kept coming back to

OpenAI 5Nike 5Apple 5Meta 4Kering 4TikTok 4Art Basel 4Anthropic 3Google 3Microsoft 3Louis Vuitton 3Miu Miu 3

Rising in October

Names we covered more in October 2026 than in September 2026, each with its latest story.

• Art Basel4 episodes, none in SeptemberParis riots force Art Basel to close early as luxury boutiques board up their windows
• Kering4 episodes, none in SeptemberGucci revenue fell 6% from July to September, and Kering's sales dropped 1%
• TikTok4 episodes, none in SeptembereSafety Commissioner plans to sue Meta, TikTok, Snapchat and YouTube over Australia's under-16 ban
• Nike5 episodes, up from 2Corteiz and Nike's Shox R419 'Game Royal' will drop in late 2026 for $190
• OpenAI5 episodes, up from 2OpenAI cuts ChatGPT ad rates to court small and midsize businesses

See the Rising index

The month in three threads

Its first, middle and last episodes.

1. First · Thu 1 OctData about bodies becomes the premium product classOpenAISotheby'sDior
2. Middle · Fri 16 OctThis year's architecture prizes favour understated buildings over showpiecesOpenAIKeringChatGPT
3. Last · Fri 30 OctAsia is moving from afterthought to first stopMetaNvidiaNew Balance

Where the stories came from

• Fashion and Style 32
• Brand and Business 22
• Tech and Digital 19
• Design and Architecture 19
• Art and Photography 18
• Culture and Ideas 9
• Music and Entertainment 7
• Lifestyle and Taste 4

Every episode

• Fri 30 Oct · Ep 238M+, MoMA and Centre Pompidou form a three-way museum loan alliance
• Thu 29 Oct · Ep 237Corteiz and Nike release the Shox R419 'Game Royal' at $190
• Wed 28 Oct · Ep 236Schiaparelli opens a permanent boutique inside Hankyu Osaka
• Tue 27 Oct · Ep 235Anthropic's IPO filing shows over half its biggest clients use two products
• Mon 26 Oct · Ep 234Guo Lai Ren, an AI rap track, passes 100 million views
• Fri 23 Oct · Ep 233Art Basel Paris moves its closing day forward to Saturday
• Thu 22 Oct · Ep 232Emerging Chinese designers come of age in their home market
• Wed 21 Oct · Ep 231adidas and JD Sports host Villanelle 109 metres above London
• Tue 20 Oct · Ep 230Nike brings Virgil Abloh's 'The Codes' retrospective to New York
• Mon 19 Oct · Ep 229Stripe sees AI agent purchases rise 38-fold in September
• Fri 16 Oct · Ep 228Kering and Seán McGirr part ways at McQueen after three years
• Thu 15 Oct · Ep 227YouTube Music starts labelling AI-generated tracks
• Wed 14 Oct · Ep 226LVMH's fashion arm shrinks in the third quarter
• Tue 13 Oct · Ep 225Kim Jones opens his own label's first store in Hong Kong
• Mon 12 Oct · Ep 224Vurt makes microdramas shot natively for vertical phone screens
• Fri 9 Oct · Ep 223Gen Z outspends every other generation of art buyers, Art Basel finds
• Thu 8 Oct · Ep 222NikeSKIMS opens a cafe in Tokyo's Jingumae
• Wed 7 Oct · Ep 221Zara signs John Galliano as Gap invests in GapStudio
• Tue 6 Oct · Ep 220Luca Guadagnino's Sam Altman film 'Artificial' wins over New York critics
• Mon 5 Oct · Ep 219Björk DJs in Mugler's new collection on the day it debuts
• Fri 2 Oct · Ep 218Nike limits Air Jordan Retro supply to make the shoes scarcer
• Thu 1 Oct · Ep 217Neko Health, Function Health and Midjourney bet on preventative body scans