Asics

The threads it sat in

The idea that connected each episode's stories, latest first.

• Mon 19 Oct 2026Physical presence becomes the scarcest thing a brand can offer
• Fri 18 Sep 2026Authorship gets scarce. AI made it the only premium
• Sun 30 Aug 2026Authenticity became a production input. AI priced it
• Thu 13 Aug 2026The products themselves are doing the advertising
• Wed 1 Jul 2026Climate made the brief. Design is catching up
• Mon 6 Apr 2026External shocks are exposing which brands actually own pricing power

Every episode

• Mon 19 Oct 2026 · Ep 229Crushed deadstock trainers become furniture. Waste gets a product category.Karimoku New Standard is releasing the collection globally, so unwanted ASICS trainers become saleable furniture.Via Dezeen · Design and Architecture
• Fri 18 Sep 2026 · Ep 206Kiko Kostadinov and ASICS close a four-part tabi series as a complete designed arc, not a drop cycle.Collaborations are being designed as finite series with deliberate endings, making scarcity a matter of time rather than units.Via Hypebeast · Fashion and Style
• Sun 30 Aug 2026 · Ep 187Asics centres its trail running campaign on difficulty as the point, not despite it.Asics is selling difficulty as identity, reflecting an older active audience that wants to be seen choosing hard things.Via Retail Gazette · Brand and Business
• Sat 29 Aug 2026 · Ep 186Mentioned in the audioMentioned in the audio
• Thu 13 Aug 2026 · Ep 170Saucony dethrones ASICS as the fastest-growing sneaker brand on StockXVia The Industry Fashion · Fashion and Style
• Wed 1 Jul 2026 · Ep 127HIDDEN.NY and ASICS look backwards at early digital art to build a lifestyle walking shoe.Via Hypebeast · Fashion and Style
• Fri 29 May 2026 · Ep 94Mentioned in the audioMentioned in the audio
• Mon 6 Apr 2026 · Ep 41Oil prices force Nike, Adidas and Asics to weigh price risesVia Business of Fashion · Brand and Business
• Fri 6 Mar 2026 · Ep 10Asics buys marathon registration platforms to boost running-shoe salesVia Business of Fashion · Brand and Business

2 more episodes retold this news.

How we count: an episode counts once for Asics when Asics is the subject of a headline or story title, or is one of the names the episode covers and is named in a story, in the thread that connects the stories or in the audio. Being cited as a source does not count.