Hermès
Hermès has come up in 10 episodes of The Pattern, first on Wed 25 Mar 2026 and most recently on Wed 30 Sep 2026.
Going into a meeting about Hermès? Copy a one-page brief: the threads it sat in, who came up alongside it and the latest stories.
- Usually in
- Fashion and Style (4), Brand and Business (3)
- Comes up alongside
- Kering (3), LVMH (3), Brunello Cucinelli (1), Celine (1), Estée Lauder (1), Gucci (1)
The threads it sat in
The idea that connected each episode's stories, latest first.
- Wed 30 Sep 2026Craft intelligence migrates. The gatekeepers who held it lose authority
- Fri 28 Aug 2026Distribution ate the brand. Retail never recovered
- Fri 31 Jul 2026Shoppers are paying for provenance and conviction over price
- Sat 30 May 2026Object desire outlasts category logic. Ferrari proves it
- Thu 23 Apr 2026Creativity is not the cure. Demand is the actual problem
- Sat 18 Apr 2026Brands are exiting the volume era and entering the access era
Every episode
- Wed 30 Sep 2026 · Ep 216Luxury's R&D pipeline increasingly runs through Hermès-backed craft artists such as Kate Jenkins.Hermès is treating artists like Kate Jenkins as a research function, with commissions such as her horse salon.Via Highsnobiety · Fashion and Style
- Fri 28 Aug 2026 · Ep 185Hermès weaves silk threads into a watch movement, making the craft itself the content.With the object doing the campaign's work, Hermès can lean far less on conventional marketing.Via Hypebeast · Art and Photography
- Fri 31 Jul 2026 · Ep 157LVMH, Kering and Prada engineer new entry price points as luxury pricing stallsVia Glossy · Fashion and Style
- Sat 30 May 2026 · Ep 95LoveFrom designs the Luce, Ferrari's first electric carVia Dezeen · Brand and Business
- Thu 23 Apr 2026 · Ep 58LVMH, Kering and Hermès report weak Q1 results as luxury's slump deepensVia Business of Fashion · Fashion and Style
- Sat 18 Apr 2026 · Ep 53LVMH, Kering and Hermès post underwhelming first-quarter revenuesVia Business of Fashion · Brand and Business
- Thu 16 Apr 2026 · Ep 51Analyst Luca Solca compares Hermès's slowdown to Louis Vuitton's in the 2010sVia Business of Fashion · Fashion and Style
- Sat 11 Apr 2026 · Ep 46Mentioned in the audioMentioned in the audio
- Sun 5 Apr 2026 · Ep 40Hermès opens five-storey Beijing flagship in Sanlitun designed by RDAI and Mamou-ManiVia Luxury Daily · Design and Architecture
- Wed 25 Mar 2026 · Ep 29Puig and Estée Lauder are considering a mergerVia Business of Fashion · Brand and Business
How we count: an episode counts once for Hermès when Hermès is the subject of a headline or story title, or is one of the names the episode covers and is named in a story, in the thread that connects the stories or in the audio. Being cited as a source does not count.
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