Sephora

The threads it sat in

The idea that connected each episode's stories, latest first.

• Fri 2 Oct 2026Scarcity beats scale. The volume era is over
• Wed 2 Sep 2026Provenance replaced association as the new prestige currency
• Wed 26 Aug 2026Culture ate the mood board. One brand, many genres
• Tue 25 Aug 2026Owning distribution counts for more than owning content
• Sat 15 Aug 2026Identity does the work product strategy cannot
• Tue 9 Jun 2026Physical touch gives brands an edge screens cannot copy

Every episode

• Fri 2 Oct 2026 · Ep 218Founder-led beauty with genuine innovation still sells out at scale.Fel Beauty selling out four times at Sephora in ten months shows operational skill and product novelty outpacing heritage and budget.Via Glossy · Lifestyle and Taste
• Wed 2 Sep 2026 · Ep 190A perfume brand launches at Sephora by crediting the perfumer, not the bottle.Fragrance is starting to credit the perfumer rather than the bottle, following craft attribution already common in food and coffee.Via Fashionista · Lifestyle and Taste
• Wed 26 Aug 2026 · Ep 183NIOD enters Sephora with cold plunge activations, not skincare demosThe activation language has shifted from beauty ritual to biohacking ritual, and mass retail is the new site for that positioning.Via Glossy · Brand and Business
• Tue 25 Aug 2026 · Ep 182Byredo entering Sephora signals niche fragrance's mass-market surrender.Byredo's move into Sephora suggests the middle ground between selective retail and mass access is disappearing for niche fragrance.Via Glossy · Brand and Business
• Sat 15 Aug 2026 · Ep 172Wonderskin, built on a viral TikTok format, lands in 1,500 Sephora doors.Wonderskin shows creator-led virality converting into retail sales, weakening the case for budgets weighted to broadcast and print.Via Vogue · Fashion and Style
• Tue 9 Jun 2026 · Ep 105Retail exclusivity is a weaker lever than it was three years ago, even at Sephora.Via Business of Fashion · Brand and Business
• Fri 15 May 2026 · Ep 80Amazon is betting a sale event can buy prestige beauty credibilityVia Glossy · Brand and Business
• Thu 14 May 2026 · Ep 79Chanel opens on JD.com during China's gifting seasonVia Retail Gazette · Fashion and Style
• Tue 12 May 2026 · Ep 77Tween skincare is hitting its regulatory reckoning, and brands are not ready.Via Business of Fashion · Brand and Business
• Fri 8 May 2026 · Ep 73Sephora posts a fourth consecutive year of losses in ChinaVia Business of Fashion · Brand and Business
• Sat 4 Apr 2026 · Ep 39Mentioned in the audioMentioned in the audio
• Sun 29 Mar 2026 · Ep 33Italy's competition authority investigates LVMH's Sephora and BenefitVia Business of Fashion · Brand and Business
• Sat 28 Mar 2026 · Ep 32Italy investigates Sephora and Benefit Cosmetics over marketing to childrenVia Business of Fashion · Brand and Business
• Fri 27 Mar 2026 · Ep 31Mentioned in the audioMentioned in the audio
• Tue 24 Mar 2026 · Ep 28Mentioned in the audioMentioned in the audio
• Thu 12 Mar 2026 · Ep 16Sephora partners with F1 Academy, joining Charlotte Tilbury and Wella in women's racingVia Glossy · Brand and Business
• Wed 11 Mar 2026 · Ep 15Walmart wins recognition as a serious beauty destinationVia Glossy · Brand and Business
• Tue 3 Mar 2026 · Ep 7Molly Sims' Yse Beauty appoints its first chief executiveVia Business of Fashion · Brand and Business

1 more episode retold this news.

How we count: an episode counts once for Sephora when Sephora is the subject of a headline or story title, or is one of the names the episode covers and is named in a story, in the thread that connects the stories or in the audio. Being cited as a source does not count.