September 2026

The names we kept coming back to

Apple 5Netflix 5New Balance 4Meta 3Google 3Prada 3Disney 3Anthropic 2OpenAI 2Nike 2Gucci 2Dior 2

Rising in September

Names we covered more in September 2026 than in August 2026, each with its latest story.

• Netflix5 episodes, up from 1Netflix, Disney and Paramount wrestle with AI that can make production calls without sign-off
• Apple5 episodes, up from 3Apple stages a photography exhibition to sell a camera phone
• New Balance4 episodes, up from 2New Balance is building cultural equity through posthumous artistic legacy
• Disney3 episodes, up from 1Meta's consumer VR glasses arrive at thirteen hundred dollars with Disney and hologram calls built in
• Prada3 episodes, up from 1Every look in Prada's S/S 2027 show features a skirt

See the Rising index

The month in three threads

Its first, middle and last episodes.

1. First · Tue 1 SepInstitutions lost editorial control. Audiences claimed itGucciSonyDemna
2. Middle · Tue 15 SepInstitutions win. Experiences age outPradaAnthropicOpenAI
3. Last · Wed 30 SepCraft intelligence migrates. The gatekeepers who held it lose authorityZaraMicrosoftHermès

Where the stories came from

• Fashion and Style 33
• Design and Architecture 24
• Art and Photography 22
• Brand and Business 21
• Tech and Digital 21
• Music and Entertainment 21
• Culture and Ideas 9
• Lifestyle and Taste 8

Every episode

• Wed 30 Sep · Ep 216John Galliano remakes Zara's archive pieces with couture technique
• Tue 29 Sep · Ep 215Gucci puts a Made in China label on Demna's first sneaker
• Mon 28 Sep · Ep 214Bottega Veneta commissions sound art across 20 loudspeakers for its show
• Fri 25 Sep · Ep 213Meta designs Muse Charm, an AI device that hangs from a bag
• Thu 24 Sep · Ep 212From Stanley tumblers to laundry detergent, everyday products get fashion styling
• Wed 23 Sep · Ep 211Prada puts a skirt in every look for spring 2027
• Tue 22 Sep · Ep 210De Beers relaunches its high jewellery at London Fashion Week
• Mon 21 Sep · Ep 209Three London Fashion Week designers cite Gossip Girl's prep style
• Sun 20 Sep · Ep 208Skims opens a London flagship at a $5 billion valuation
• Sat 19 Sep · Ep 207On signs Kylian Mbappé and enters football
• Fri 18 Sep · Ep 206Nick Knight uses AI to turn stills into an H&M fashion film
• Thu 17 Sep · Ep 205Monocle asks London Fashion Week to define what it stands for
• Wed 16 Sep · Ep 204Netflix, Disney and Paramount weigh how far AI can steer production
• Tue 15 Sep · Ep 203Gentle Monster fills its redesigned Soho flagship with kinetic sculpture
• Mon 14 Sep · Ep 202Savage X Fenty hangs giant lingerie above Seventh Avenue for NYFW
• Sun 13 Sep · Ep 201Calvin Klein stages its spring show among Walter De Maria sculptures
• Sat 12 Sep · Ep 200Taobao's Uglies Award grows China's ugly goods market to 230 million yuan
• Fri 11 Sep · Ep 199A24 and Dior sign a two-year partnership across theatre, film and fashion
• Thu 10 Sep · Ep 198Meta ships an autonomous AI agent despite internal data concerns
• Wed 9 Sep · Ep 197Heikki Salonen steers Salomon towards technical performance
• Tue 8 Sep · Ep 196Petra Heights on Finchley Road is held up by volcanic stone
• Mon 7 Sep · Ep 195Kith marks the 1996 Yankees with planters, rugs and teddy bears
• Sun 6 Sep · Ep 194Uber invests $100 million in Travis Kalanick's new company Atoms
• Sat 5 Sep · Ep 193John Ternus takes over Apple from Tim Cook
• Fri 4 Sep · Ep 192COMME des GARÇONS reworks the Air Jordan 11 as a dress shoe
• Thu 3 Sep · Ep 191Miley Cyrus drops her surname for her tenth album
• Wed 2 Sep · Ep 190mfpen and New Balance make 90 pairs of trainers from factory offcuts
• Tue 1 Sep · Ep 189The Met drops its planned John Galliano gala theme