Google has come up in 39 episodes of The Pattern, first on Wed 25 Feb 2026 and most recently on Thu 29 Oct 2026.
Going into a meeting about Google? Copy a one-page brief: the threads it sat in, who came up alongside it and the latest stories.
- Usually in
- Tech and Digital (25), Design and Architecture (3), Brand and Business (3)
- Comes up alongside
- Meta (9), Gemini (6), Apple (3), Amazon (2), ChatGPT (2), Microsoft (2)
- Related on our radar
- YouTube, Gemini, Google DeepMind
The threads it sat in
The idea that connected each episode's stories, latest first.
- Thu 29 Oct 2026Obscure archives are beating obvious heritage plays right now
- Wed 28 Oct 2026Two labels choose narrow focus over size
- Fri 9 Oct 2026Credibility moved. Institutions are still catching up
- Thu 17 Sep 2026Identity vacuums fill fast. Capital decides who fills them
- Mon 14 Sep 2026Physical space reclaimed attention that digital never could
- Wed 2 Sep 2026Provenance replaced association as the new prestige currency
Every episode
- Thu 29 Oct 2026 · Ep 237Google takes ads in its AI Mode search to international markets.With its core search advertising growth slowing, Google is betting generative AI answers can open new revenue.Via TechCrunch · Tech and Digital
- Wed 28 Oct 2026 · Ep 236Meta AI director Rohit Patel leaves to build Ndoc, a Microsoft Office rival.He spent eight years on AI testing and training methods, and Ndoc also targets Google Workspace.Via TechCrunch · Tech and Digital
- Fri 9 Oct 2026 · Ep 223ChatGPT ads are live but brands expect minimal holiday sales impact this yearChatGPT ads are live, but this holiday season looks like a test period rather than a moment to shift budgets.Via Modern Retail · Tech and Digital
- Thu 17 Sep 2026 · Ep 205AI agents now control your home. Google Home opens to third-party AI via MCP.Opening Google Home to third-party AI agents puts pressure on smart home hardware that cannot work with them.Via TechCrunch · Tech and Digital
- Mon 14 Sep 2026 · Ep 202Google is funding fashion shows, buying creative credibility for AI alongside capability.Backing Jane Wade and Sergio Hudson places Google inside a taste community that product demos never reach.Via Vogue · Tech and Digital
- Wed 2 Sep 2026 · Ep 190Apple and Google rename Lake Ontario on their maps. Political compliance becomes UX.Via TechCrunch · Tech and Digital
- Thu 27 Aug 2026 · Ep 184TechCrunch argues Google's Gemini cannot explain itself to everyday usersVia TechCrunch · Design and Architecture
- Wed 19 Aug 2026 · Ep 176Photos reveal Google's overhaul of Chicago's Thompson CenterVia Dezeen · Design and Architecture
- Tue 11 Aug 2026 · Ep 168Mentioned in the audioMentioned in the audio
- Thu 23 Jul 2026 · Ep 149Mentioned in the audioMentioned in the audio
- Tue 21 Jul 2026 · Ep 147Human web traffic fell 40 percent in ten months, Cloudflare finds.Via Techmeme · Tech and Digital
- Fri 10 Jul 2026 · Ep 136Google now labels AI-made ads, making transparency a default rather than a differentiator.Via The Verge · Tech and Digital
- Sat 4 Jul 2026 · Ep 130Mentioned in the audioMentioned in the audio
- Tue 23 Jun 2026 · Ep 119Google buys credibility in prestige cinema. A24 gets an AI toolkit.Via The Verge · Tech and Digital
- Thu 28 May 2026 · Ep 93Google makes AI answers the front page as zero-click searches reach 69%Via TechCrunch · Tech and Digital
- Mon 25 May 2026 · Ep 90Meta, Google and Amazon send executives to the Vatican before Pope Leo XIV's AI encyclicalVia Techmeme / Politico · Culture and Ideas
- Thu 21 May 2026 · Ep 86Google is rerouting the purchase journey through everything it already owns.Via Vogue · Tech and Digital
- Wed 20 May 2026 · Ep 85Google and Samsung are turning eyewear into a platform, and fashion houses are already at the tableVia Business of Fashion · Fashion and Style
- Sun 17 May 2026 · Ep 82Mentioned in the audioMentioned in the audio
- Sun 3 May 2026 · Ep 68Google ties AI try-on directly to a major film release.Via Design Taxi · Tech and Digital
- Fri 1 May 2026 · Ep 66Amazon joins Google's Universal Commerce Protocol after initially sitting out.Via Modern Retail · Tech and Digital
- Wed 29 Apr 2026 · Ep 64Brussels is forcing Google to open Gemini's Android access to rival AI assistants.Via The Register · Tech and Digital
- Wed 15 Apr 2026 · Ep 50Meta to shoot past Google in digital ad revenue for first time: EmarketerVia Marketing Dive · Brand and Business
- Sat 4 Apr 2026 · Ep 39Meta, Microsoft and Google are all building huge natural gas plants for AI data centresVia TechCrunch · Tech and Digital
- Thu 2 Apr 2026 · Ep 37Google is launching a screenless Fitbit to compete with Whoop and OuraVia Business of Fashion · Tech and Digital
- Wed 1 Apr 2026 · Ep 36Perplexity sued for sharing user data with Meta and Google during Incognito modeVia Techmeme · Tech and Digital
- Sun 29 Mar 2026 · Ep 33Italy's competition authority investigates LVMH's Sephora and BenefitVia Business of Fashion · Brand and Business
- Sat 28 Mar 2026 · Ep 32A court ruled Meta and Google liable for mental health harm from addictive algorithmsVia Vogue · Tech and Digital
- Thu 26 Mar 2026 · Ep 30Google launches Lyria 3 Pro music generation modelVia TechCrunch · Tech and Digital
- Mon 23 Mar 2026 · Ep 27Reality Labs lost £80 billion but still makes all Meta's hardwareVia Business Insider · Tech and Digital
- Thu 19 Mar 2026 · Ep 23Google's Stitch update wiped 8% off Figma's share price in one dayVia Techmeme · Design and Architecture
- Tue 10 Mar 2026 · Ep 14Peter Diamandis wants to fund optimistic sci-fi with Google and Marc BenioffVia TechCrunch · Music and Entertainment
- Mon 9 Mar 2026 · Ep 13Peter Diamandis launches an Xprize for optimistic sci-fi films, backed by Google and Ben HorowitzVia TechCrunch · Music and Entertainment
- Tue 3 Mar 2026 · Ep 7Meta tests an AI shopping research tool to rival ChatGPTVia Business of Fashion · Tech and Digital
- Mon 2 Mar 2026 · Ep 6Apple asks Google about hosting servers in Apple data centres for a Gemini-powered SiriVia The Information · Tech and Digital
- Sat 28 Feb 2026 · Ep 4Reiner Pope of MatX on why today's AI chips have hit their limitsVia Techmeme · Tech and Digital
- Fri 27 Feb 2026 · Ep 3Google and OpenAI staff back Anthropic's Pentagon red lines in an open letterVia TechCrunch · Tech and Digital
- Thu 26 Feb 2026 · Ep 2Warby Parker turns its first annual profit while building AI glassesVia Retail Dive · Brand and Business
- Wed 25 Feb 2026 · Ep 1Google's Gemini can now handle multi-step tasks on a phone, where Siri can'tVia The Verge · Tech and Digital
How we count: an episode counts once for Google when Google is the subject of a headline or story title, or is one of the names the episode covers and is named in a story, in the thread that connects the stories or in the audio. Being cited as a source does not count.
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