April 2026

The names we kept coming back to

Kering 13LVMH 12Anthropic 11Nike 11OpenAI 6Gucci 6Adidas 6Meta 5Google 5Claude 5Hermès 5L'Oréal 5

Rising in April

Names we covered more in April 2026 than in March 2026, each with its latest story.

• Kering13 episodes, up from 6Kering's turnaround plan, led by an automotive executive, puts operations first
• Nike11 episodes, up from 4Nike turns its Air technology into a permanent public laboratory in Milan
• LVMH12 episodes, up from 7Former LVMH executive's VYKO Group sets out to acquire and scale Irish luxury brands
• Adidas6 episodes, up from 1Adidas grew revenue 14% before its biggest brand weekend of the year even landed
• Hermès5 episodes, up from 1LVMH, Kering and Hermès report weak Q1 results as luxury's slump deepens

See the Rising index

The month in three threads

Its first, middle and last episodes.

1. First · Wed 1 AprOpenAI raises $3 billion from retail investors at $852 billion valuationOpenAIMetaGoogle
2. Middle · Thu 16 AprBrands are now responding to internet speed, not market cyclesKeringLVMHGucci
3. Last · Thu 30 AprAccess beats ownership. Brands are opening up their toolsAnthropicNikeAdidas

Where the stories came from

• Brand and Business 36
• Fashion and Style 31
• Tech and Digital 26
• Music and Entertainment 24
• Design and Architecture 24
• Culture and Ideas 13
• Lifestyle and Taste 10
• Art and Photography 8

Every episode

• Thu 30 Apr · Ep 65Nike opens permanent public robotics workshops in Milan's Dropcity
• Wed 29 Apr · Ep 64Puig's Byredo and Charlotte Tilbury keep growing, at a gentler pace
• Tue 28 Apr · Ep 63A former LVMH executive launches VYKO Group for Irish luxury brands
• Mon 27 Apr · Ep 62Fashion houses take over Milan's Salone del Mobile furniture fair
• Sun 26 Apr · Ep 61Apple shows the handmade craft behind its MacBook Neo launch film
• Sat 25 Apr · Ep 60Dimorestudio's Britt Moran makes the case for atmosphere as luxury
• Fri 24 Apr · Ep 59Bernard Arnault projects confidence at LVMH's annual meeting
• Thu 23 Apr · Ep 58LVMH, Kering and Hermès look to creative resets to lift sales
• Wed 22 Apr · Ep 57John Ternus, Apple's hardware chief, takes over from Tim Cook
• Tue 21 Apr · Ep 56Trump signs an order to speed FDA review of psychedelic treatments
• Mon 20 Apr · Ep 55Brands hire their own party photographers to shoot their events
• Sun 19 Apr · Ep 54Fashion houses build a lasting presence at Milan's Fuorisalone
• Sat 18 Apr · Ep 53Maison Margiela and Celine open interactive pop-ups in China
• Fri 17 Apr · Ep 52Anthropic's product chief leaves Figma's board ahead of a rival design tool
• Thu 16 Apr · Ep 51Analyst Luca Solca compares Hermès to Louis Vuitton's Capucine moment
• Wed 15 Apr · Ep 50Meta set to overtake Google in digital ad revenue this year
• Tue 14 Apr · Ep 49LVMH names the Middle East as a factor in its first-quarter sales
• Mon 13 Apr · Ep 48Dolce & Gabbana appoints Stefano Cantino as co-CEO
• Sun 12 Apr · Ep 47Anthropic consults Christian leaders on Claude's spiritual development
• Sat 11 Apr · Ep 46Kering adds a former Chanel executive and hotel CEO to its board
• Fri 10 Apr · Ep 45MML Hospitality expands its ByGeorge boutique through its hotels
• Thu 9 Apr · Ep 44M+C Saatchi gives Naz Kasim a design leadership role
• Wed 8 Apr · Ep 43Shanghai shoppers move from status spending to stealth wealth
• Tue 7 Apr · Ep 42Shanghai's luxury shoppers turn from megabrands to homegrown labels
• Mon 6 Apr · Ep 41Nike, Adidas and Asics weigh price rises as oil costs climb
• Sun 5 Apr · Ep 40OpenAI gives COO Brad Lightcap a new special projects role
• Sat 4 Apr · Ep 39OpenAI takes ownership of Silicon Valley talk show TBPN
• Fri 3 Apr · Ep 38OpenAI buys TBPN, the founder-led business talk show
• Thu 2 Apr · Ep 37Estée Lauder and Puig advance talks on a mostly stock deal
• Wed 1 Apr · Ep 36OpenAI raises $3 billion from retail investors at $852 billion valuation