Nike

The threads it sat in

The idea that connected each episode's stories, latest first.

• Mon 2 Nov 2026AI's physical machinery is now the prize
• Thu 29 Oct 2026Obscure archives are beating obvious heritage plays right now
• Tue 20 Oct 2026The past now sells the present
• Mon 19 Oct 2026Physical presence becomes the scarcest thing a brand can offer
• Fri 2 Oct 2026Scarcity beats scale. The volume era is over
• Sat 19 Sep 2026Challengers win by building categories, not borrowing them

Every episode

• Mon 2 Nov 2026 · Ep 239Nike rumoured to drop three Air Force 1s for Grand Theft Auto 6The pairs are reportedly due on 19 November alongside the game's arrival, each priced at 130 US dollars.Via Hypebeast · Music and Entertainment
• Thu 29 Oct 2026 · Ep 237Corteiz and Nike's Shox R419 'Game Royal' will drop in late 2026 for $190The London-based independent label is adding a new chapter to a Nike partnership seen as one of the most meaningful collaborations around.Via Yanko Design · Brand and Business
• Tue 20 Oct 2026 · Ep 230Virgil Abloh's 'The Codes' retrospective arrives in New York this DecemberVia Hypebeast · Culture and Ideas
• Mon 19 Oct 2026 · Ep 229Corteiz previews a silver Nike Shox R4 on Instagram, with black rumoured.Via Hypebeast · Fashion and Style
• Thu 8 Oct 2026 · Ep 222Mentioned in the audioMentioned in the audio
• Fri 2 Oct 2026 · Ep 218Nike bets scarcity can rebuild what scale destroyedVia Hypebeast · Brand and Business
• Sat 19 Sep 2026 · Ep 207Kylian Mbappé leaves Nike for On as the Swiss brand launches a football divisionVia Hypebeast · Brand and Business
• Mon 7 Sep 2026 · Ep 195Mentioned in the audioMentioned in the audio
• Mon 31 Aug 2026 · Ep 188Mentioned in the audioMentioned in the audio
• Mon 24 Aug 2026 · Ep 181Nike's One Piece collection launches in Tokyo before anywhere else, with global rollout three weeks later.Via Hypebeast · Culture and Ideas
• Tue 18 Aug 2026 · Ep 175Supreme pairs archive pieces, artist co-signs and a Nike rename in its FW26 revealVia Highsnobiety · Fashion and Style
• Thu 13 Aug 2026 · Ep 170LEGO and Nike turn the Air Force 1 into a collectible display object, not a shoe.Via Hypebeast · Design and Architecture
• Mon 3 Aug 2026 · Ep 160Nike's 3D-printed sneaker prototype surfaces via a collaborator's social post, not a campaign.Via Hypebeast · Fashion and Style
• Sun 2 Aug 2026 · Ep 159Nike and Hyperice put heat and vibration into a slide.Via Dezeen · Design and Architecture
• Sat 18 Jul 2026 · Ep 144Slawn sells paintings and Nike product from the same gallery floor in Chelsea.Via Hypebeast · Art and Photography
• Sat 11 Jul 2026 · Ep 137Nike and NIGO partner with London's Design Museum for a retrospective-tied collectionVia Hypebeast · Design and Architecture
• Thu 2 Jul 2026 · Ep 128Nike's China business is down 20% on EBIT.Via The Industry Fashion · Brand and Business
• Wed 1 Jul 2026 · Ep 127June's leadership churn spans Harrods, Primark, and Nike simultaneously.Via The Industry Fashion · Brand and Business
• Mon 15 Jun 2026 · Ep 111Mentioned in the audioMentioned in the audio
• Sat 13 Jun 2026 · Ep 109World Cup kits debut textile-to-textile recycled polyester at scale, a proof of concept for sustainability.Via Business of Fashion · Fashion and Style
• Fri 12 Jun 2026 · Ep 108Nike and LEGO frame children's football kit as imaginative play, not performance gear.Via Design Taxi · Brand and Business
• Sat 6 Jun 2026 · Ep 102Nike's World Cup campaign is built around instinct and creative chaos, not national pride.Via Famous Campaigns · Brand and Business
• Tue 26 May 2026 · Ep 91Palace and Nike make a World Cup campaign film for England with Wayne Rooney and Jill ScottVia Hypebeast · Brand and Business
• Wed 13 May 2026 · Ep 78Nike is using single-store drops to bind sneaker culture to city identity.Via Hypebeast · Fashion and Style
• Mon 11 May 2026 · Ep 76The Pope wore Nikes, with no contract or campaign behind it.Via Design Taxi · Culture and Ideas
• Wed 6 May 2026 · Ep 71Nike and Adidas fight for SoHo. Physical retail is a territory war again.Via Business of Fashion · Brand and Business
• Thu 30 Apr 2026 · Ep 65Nike turns its Air technology into a permanent public laboratory in MilanVia Dezeen · Design and Architecture
• Mon 27 Apr 2026 · Ep 62Nike is cutting technology roles fastest while calling the strategy 'Win Now'.Via Retail Gazette · Brand and Business
• Mon 13 Apr 2026 · Ep 48Mentioned in the audioMentioned in the audio
• Sun 12 Apr 2026 · Ep 47XLIM is releasing a second performance footwear collab after New Balance, now with HOKA.Via Hypebeast · Fashion and Style
• Wed 8 Apr 2026 · Ep 43Nike is betting the World Cup can reverse a brand slump that pricing could not fix.Via Business of Fashion · Brand and Business
• Tue 7 Apr 2026 · Ep 42Mentioned in the audioMentioned in the audio
• Mon 6 Apr 2026 · Ep 41Oil prices force Nike, Adidas and Asics to weigh price risesVia Business of Fashion · Brand and Business
• Sun 5 Apr 2026 · Ep 40Nike sponsors every Final Four team except one switching brands in JulyVia Business of Fashion · Brand and Business
• Sat 4 Apr 2026 · Ep 39Mentioned in the audioMentioned in the audio
• Thu 2 Apr 2026 · Ep 37Mentioned in the audioMentioned in the audio
• Tue 31 Mar 2026 · Ep 35Nike trails domestic Chinese rivals like Anta due to execution failures, not brand strengthVia Business of Fashion · Brand and Business
• Sun 29 Mar 2026 · Ep 33Grace Ladoja gets her first Nike collaboration after years behind the scenesVia Business of Fashion · Fashion and Style
• Tue 24 Mar 2026 · Ep 28“Nike and Zara built global empires by opening stores everywhere.”Mentioned in the audio
• Fri 6 Mar 2026 · Ep 10Nike tests how far ACG can go from niche outdoor line to mainstreamVia Business of Fashion · Brand and Business

1 more episode retold this news.

How we count: an episode counts once for Nike when Nike is the subject of a headline or story title, or is one of the names the episode covers and is named in a story, in the thread that connects the stories or in the audio. Being cited as a source does not count.